How much revenue did Football Manager 2020 make?

Football Manager 2020 is free to play, so there is no copy-sales revenue to estimate.

How many copies did Football Manager 2020 sell?

Q: How many copies did Football Manager 2020 sell?

912k to 1.5M copies, based on its 32k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 912k–1.5M; from 32k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Football Manager 2020 out and predicted the genre from its 8 similar games. Every figure here, including Football Manager 2020's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 686k–1.0M

best case 1.4M (NBA 2K25)

Games like Football Manager 2020

The middle of these games

≈ 686k–1.0M copies

≈ $13.9M–$29.8M after Steam's cut

from ~23k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: NBA 2K25 at ≈ 1.1M–1.7M copies, ≈ $20.5M–$55.0M after Steam's cut.

What it took to get here

About half the games that made it here had over 7k reviews in their first month; the spread ran 5k to 12k.

The genre you'd be entering

Your set: Your set clusters on Simulation (8 of 8) and Sports (8 of 8).
The winners: Winners here lead with Sports + Basketball, priced around $70.
The era: The games you compared span 2016 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
F1® 2020 2020	Est. copies ≈ 990k–1.6M 1.8x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	40k reviews Very Positive	RacingSimulation
Football Manager 2021 2020	Est. copies ≈ 591k–961k SteamSpy 2M–5M	Est. revenue Free	Free	24k reviews Very Positive	SportsSimulation
Football Manager 2022 2021	Est. copies ≈ 533k–867k SteamSpy 2M–5M	Est. revenue Free	Free	22k reviews Very Positive	SportsManagement
Football Manager 2023 2022	Est. copies ≈ 492k–799k SteamSpy 2M–5M	Est. revenue Free	Free	20k reviews Very Positive	SimulationSports
Motorsport Manager 2016	Est. copies ≈ 590k–959k SteamSpy 500k–1M	Est. revenue $3.2M–$8.7M after Steam's cut $5.9M–$13.4M before the cut	$19.99	14k reviews Very Positive	ManagementRacing
NBA 2K25 2024	Est. copies ≈ 1.1M–1.7M 1.9x vs typical SteamSpy 1M–2M	Est. revenue $20.5M–$55.0M after Steam's cut $37.2M–$84.7M before the cut	$69.99	43k reviews Mixed	SportsBasketball
Football Manager 2019 2018	Est. copies ≈ 379k–616k SteamSpy 1M–2M	Est. revenue Free	Free	12k reviews Very Positive	SimulationSports
Football Manager 2024 2023	Est. copies ≈ 706k–1.1M SteamSpy 1M–2M	Est. revenue Free	Free	28k reviews Very Positive	SimulationSports