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The realistic ceiling for Horror games

Two honest views of what Horror games do on Steam: the whole market from a systematic sample, and the games gathered here. Kept separate on purpose.

The market
A typical game sells
≈ 1k–2k copies
$2k–$4k after Steam's cut, est.
The top decile
≈ 72k–116k copies
$98k–$264k after Steam's cut, est.

Half the reviews in SteamSpy's sample of 10,893 Horror games sit with 51 of them.

Based on the 10,893 Horror games SteamSpy listed on August 30, 2026. It misses the games that barely sold, so these figures flatter the genre. Games are grouped by the tags players give them, which are applied loosely, so a genre's edges are fuzzy. Owners are SteamSpy estimates from review counts, not exact sales.

The Horror games gathered on wishvane

Across the 1345 Horror games compared here, the middle one runs ≈ 45k–54k copies (est.), with Dead by Daylight the biggest comparable game at ≈ 38.7M–62.9M. These are the games people chose to compare, not a sample of the genre, so they run far larger than the market figures above.

  • The Horror games gathered here span 1997 to 2026, and 348 of the 1345 of them shipped in the last two years.
  • The biggest Horror games here share nothing more specific than the genre; individually they lead with FPS and Story Rich.
  • Across the Horror games gathered here the median price is $8.99, and the biggest charge more, around $15.

and 1285 more

Building a Horror game? This genre already ran your experiment. Add the games yours will be compared to and see what's realistic, before you spend months on it.

Market data from SteamSpy; game data from Steam and SteamSpy. Copies and revenue are rough estimates from public review counts, not exact sales.

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