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How many copies did Dealer's Life 2 sell?

Estimated copies sold
≈ 105k–170k
$432k–$1.2M after Steam's cut $785k–$1.8M before the cut
from 4k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Dealer's Life 2 out and predicted the genre from its 8 similar games. Every figure here, including Dealer's Life 2's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 44k–829k
best case 1.6M (TCG Card Shop Simulator)
Games like Dealer's Life 2

The middle of these games

≈ 44k–829k copies

≈ $159k–$6.8M after Steam's cut

from ~3k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

6 of your 8 similar games are hits.

Best case: TCG Card Shop Simulator at ≈ 1.2M–2.0M copies, ≈ $6.7M–$18.1M after Steam's cut.

What it took to get here
About half the games that made it here had over 1k reviews in their first month; the spread ran 73 to 21k.
The genre you'd be entering
Your set
Your set clusters on Management (5 of 8) and Capitalism (4 of 8).
The winners
Winners here lead with Simulation + Management, priced around $20.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

TCG Card Shop Simulator
2024
Est. copies
≈ 1.2M–2.0M
17x vs typical
SteamSpy 2M–5M
Est. revenue
$6.7M–$18.1M after Steam's cut $12.2M–$27.8M before the cut
$19.99
49k reviews
Overwhelmingly Positive
Ranch Simulator: Build, Hunt, Farm
2023
Est. copies
≈ 1.2M–1.9M
17x vs typical
SteamSpy 1M–2M
Est. revenue
$8.2M–$22.0M after Steam's cut $14.9M–$33.8M before the cut
$24.99
48k reviews
Mostly Positive
SimulationMultiplayer
Storage Hunter Simulator
2025
Est. copies
≈ 103k–167k
SteamSpy 100k–200k
Est. revenue
$706k–$1.9M after Steam's cut $1.3M–$2.9M before the cut
$24.99
4k reviews
Mostly Positive
Repair this!
2024
Est. copies
≈ 20k–33k
SteamSpy 20k–50k
Est. revenue
$39k–$106k after Steam's cut $72k–$163k before the cut
$6.99
825 reviews
Very Positive
ExplorationTime Management
Shop Titans
2020
Est. copies
≈ 446k–724k
6.2x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mostly Positive
IdlerShop Keeper
Supercar Collection Simulator
2025
Est. copies
≈ 41k–67k
SteamSpy 50k–100k
Est. revenue
$147k–$395k after Steam's cut $267k–$607k before the cut
$12.99
2k reviews
Very Positive
MultiplayerSimulation
Final Profit: A Shop RPG
2023
Est. copies
≈ 16k–27k
SteamSpy 20k–50k
Est. revenue
$67k–$181k after Steam's cut $123k–$279k before the cut
$14.99
660 reviews
Very Positive
RPGCapitalism
Dealer's Life
2019
Est. copies
≈ 38k–62k
SteamSpy under 20k
Est. revenue
$105k–$283k after Steam's cut $191k–$435k before the cut
$9.99
1k reviews
Very Positive
TradingManagement

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