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How many copies did LEGO® Builder's Journey sell?

Estimated copies sold
≈ 107k–174k
$588k–$1.6M after Steam's cut $1.1M–$2.4M before the cut
from 4k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left LEGO® Builder's Journey out and predicted the genre from its 8 similar games. Every figure here, including LEGO® Builder's Journey's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 50k–113k
best case 618k (A Little to the Left)
Games like LEGO® Builder's Journey

The middle of these games

≈ 50k–113k copies

≈ $21k–$206k after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

7 of your 8 similar games are hits.

Best case: A Little to the Left at ≈ 471k–765k copies, ≈ $1.9M–$5.2M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 388 reviews in their first month; the spread ran 56 to 807.
The genre you'd be entering
Your set
Your set clusters on Puzzle (8 of 8) and Cozy (7 of 8).
The winners
Winners here lead with Puzzle + Wholesome, priced around $15. The breakout hits carry Logic + 2D + Casual; a typical game here doesn't.
The era
Only 2 of your 8 similar games shipped in the last two years. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

A Little to the Left
2022
Est. copies
≈ 471k–765k
9.7x vs typical
SteamSpy 200k–500k
Est. revenue
$1.9M–$5.2M after Steam's cut $3.5M–$8.0M before the cut
$14.99
19k reviews
Very Positive
PuzzleRelaxing
Down in Bermuda
2021
Est. copies
≈ 41k–67k
SteamSpy under 20k
Est. revenue
$226k–$608k after Steam's cut $411k–$936k before the cut
$19.99
2k reviews
Very Positive
PuzzleHidden Object
A Tower Full of Cats
2024
Est. copies
≈ 61k–100k
SteamSpy 20k–50k
Est. revenue
$101k–$272k after Steam's cut $184k–$418k before the cut
$5.99
2k reviews
Overwhelmingly Positive
CatsHidden Object
Travellin Cats in Bali
2023
Est. copies
≈ 35k–57k
SteamSpy 20k–50k
Est. revenue
$9k–$25k after Steam's cut $17k–$39k before the cut
$0.99
1k reviews
Overwhelmingly Positive
CatsHidden Object
Travellin Cats in Italy
2023
Est. copies
≈ 48k–79k
SteamSpy 50k–100k
Est. revenue
$13k–$35k after Steam's cut $24k–$54k before the cut
$0.99
2k reviews
Overwhelmingly Positive
CatsHidden Object
A Castle Full of Cats
2022
Est. copies
≈ 112k–182k
2.3x vs typical
SteamSpy 100k–200k
Est. revenue
$123k–$330k after Steam's cut $223k–$508k before the cut
$3.99
5k reviews
Overwhelmingly Positive
CatsHidden Object
Travellin Cats in Georgia
2024
Est. copies
≈ 24k–39k
SteamSpy under 20k
Est. revenue
$6k–$17k after Steam's cut $12k–$27k before the cut
$0.99
958 reviews
Very Positive
CatsHidden Object
A Building Full of Cats
2022
Est. copies
≈ 111k–181k
2.3x vs typical
SteamSpy 50k–100k
Est. revenue
$91k–$246k after Steam's cut $166k–$378k before the cut
$2.99
4k reviews
Overwhelmingly Positive
CatsHidden Object

Sizing up your own game? See what its genre can realistically do before you build it.