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How many copies did Cowboy Hell sell?

Estimated copies sold
≈ 298–484
$245–$658 after Steam's cut $446–$1k before the cut
from 12 reviews (Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Cowboy Hell out and predicted the genre from its 8 similar games. Every figure here, including Cowboy Hell's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 148k–237k
best case 269k (Minishoot' Adventures)
Games like Cowboy Hell

The middle of these games

≈ 148k–237k copies

≈ $537k–$1.2M after Steam's cut

from ~6k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

3 of your 8 similar games are hits.

Best case: Minishoot' Adventures at ≈ 205k–333k copies, ≈ $844k–$2.3M after Steam's cut.

What it took to get here
About half the games that made it here had over 491 reviews in their first month; the spread ran 91 to 4k.
The genre you'd be entering
Your set
Your set clusters on Bullet Hell (7 of 8) and Exploration (7 of 8).
The winners
Winners here lead with Twin Stick Shooter + Bullet Hell, priced around $15.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Bullet HellShoot 'Em Up
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