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How many copies did Flutter Away sell?

Estimated copies sold
≈ 3k–5k
$11k–$29k after Steam's cut $19k–$44k before the cut
from 121 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Flutter Away out and predicted the genre from its 8 similar games. Every figure here, including Flutter Away's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 20k–92k
best case 147k (A Castle Full of Cats)
Games like Flutter Away

The middle of these games

≈ 20k–92k copies

≈ $11k–$183k after Steam's cut

from ~1k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: A Castle Full of Cats at ≈ 112k–182k copies, ≈ $123k–$330k after Steam's cut.

What it took to get here
About half the games that made it here had over 197 reviews in their first month; the spread ran 13 to 807.
The genre you'd be entering
Your set
Your set clusters on Hidden Object (8 of 8) and Puzzle (6 of 8).
The winners
Winners here lead with Cats + Hidden Object, priced around $4.
The era
Only 1 of your 8 similar games shipped in the last two years. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

A Building Full of Cats
2022
Est. copies
≈ 111k–181k
4.0x vs typical
SteamSpy 50k–100k
Est. revenue
$91k–$246k after Steam's cut $166k–$378k before the cut
$2.99
4k reviews
Overwhelmingly Positive
CatsHidden Object
Travellin Cats in Bali
2023
Est. copies
≈ 35k–57k
SteamSpy 20k–50k
Est. revenue
$9k–$25k after Steam's cut $17k–$39k before the cut
$0.99
1k reviews
Overwhelmingly Positive
CatsHidden Object
100 hidden snails 2
2021
Est. copies
≈ 15k–25k
SteamSpy 100k–200k
Est. revenue
$4k–$11k after Steam's cut $8k–$17k before the cut
$0.99
620 reviews
Very Positive
CasualHidden Object
Labyrinth City: Pierre the Maze Detective
2021
Est. copies
≈ 56k–91k
2.0x vs typical
SteamSpy 100k–200k
Est. revenue
$185k–$498k after Steam's cut $337k–$767k before the cut
$11.99
2k reviews
Overwhelmingly Positive
AdventureHidden Object
Travellin Cats Around the World
2024
Est. copies
≈ 21k–34k
SteamSpy under 20k
Est. revenue
$28k–$76k after Steam's cut $52k–$117k before the cut
$4.99
833 reviews
Overwhelmingly Positive
CatsHidden Object
A Castle Full of Cats
2022
Est. copies
≈ 112k–182k
4.0x vs typical
SteamSpy 100k–200k
Est. revenue
$123k–$330k after Steam's cut $223k–$508k before the cut
$3.99
5k reviews
Overwhelmingly Positive
CatsHidden Object
100 hidden dogs
2021
Est. copies
≈ 14k–23k
SteamSpy 20k–50k
Est. revenue
$4k–$10k after Steam's cut $7k–$16k before the cut
$0.99
578 reviews
Very Positive
CasualAdventure
Hidden Cats in London
2022
Est. copies
≈ 11k–18k
SteamSpy 20k–50k
Est. revenue
$6k–$17k after Steam's cut $11k–$26k before the cut
$1.99
458 reviews
Very Positive
CatsHidden Object

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