How much revenue did Barbie Project Friendship™ make?

$22k–$60k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Barbie Project Friendship™ sell?

Q: How many copies did Barbie Project Friendship™ sell?

2k to 3k copies, based on its 82 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2k–3k; $22k–$60k after Steam's cut $41k–$93k before the cut; from 82 reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Barbie Project Friendship™ out and predicted the genre from its 8 similar games. Every figure here, including Barbie Project Friendship™'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.3M–5.9M

best case 40.4M (Wallpaper Engine)

Games like Barbie Project Friendship™

The middle of these games

≈ 3.3M–5.9M copies

≈ $12.9M–$73.6M after Steam's cut

from ~86k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Software (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut. A breakout hit, far above a typical game.

The genre you'd be entering

Your set: Your set clusters on Software (3 of 8) and Utilities (3 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5. The breakout hits carry Anime + Design & Illustration + Animation & Modeling; a typical game here doesn't.
The era: None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
DARK SOULS™ II: Scholar of the First Sin 2015	Est. copies ≈ 6.4M–10.4M 1.5x vs typical SteamSpy 2M–5M	Est. revenue $70.7M–$190.0M after Steam's cut $128.5M–$292.3M before the cut	$39.99	132k reviews Very Positive	Souls-likeDark Fantasy
SteamVR unreleased	Est. copies ≈ 2.1M–3.5M SteamSpy 1M–2M	Est. revenue Free	Free	86k reviews Very Positive	VRSoftware
Soundpad 2017	Est. copies ≈ 3.6M–5.8M SteamSpy 2M–5M	Est. revenue $4.9M–$13.2M after Steam's cut $8.9M–$20.3M before the cut	$4.99	104k reviews Overwhelmingly Positive	UtilitiesAudio Production
Ori and the Blind Forest 2015	Est. copies ≈ 2.9M–4.8M SteamSpy 2M–5M	Est. revenue Free	Free	60k reviews Very Positive	Great SoundtrackAtmospheric
Clicker Heroes 2015	Est. copies ≈ 3.0M–4.9M SteamSpy 5M–10M	Est. revenue Free	Free	62k reviews Very Positive	ClickerIdler
Wallpaper Engine 2018	Est. copies ≈ 30.8M–50.0M 12x vs typical SteamSpy 20M–50M	Est. revenue $42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Golf With Your Friends 2020	Est. copies ≈ 1.9M–3.0M SteamSpy 2M–5M	Est. revenue $7.7M–$20.7M after Steam's cut $14.0M–$31.9M before the cut	$14.99	75k reviews Very Positive	MultiplayerCasual
Slime Rancher 2017	Est. copies ≈ 5.4M–8.8M 1.8x vs typical SteamSpy 2M–5M	Est. revenue $29.6M–$79.7M after Steam's cut $53.9M–$122.6M before the cut	$19.99	157k reviews Overwhelmingly Positive	CuteExploration