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How many copies did A Bird Story sell?

Estimated copies sold
≈ 605k–984k
$664k–$1.8M after Steam's cut $1.2M–$2.7M before the cut
from 11k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left A Bird Story out and predicted the genre from its 8 similar games. Every figure here, including A Bird Story's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 10.2M–25.7M
best case 40.4M (Wallpaper Engine)
Games like A Bird Story

The middle of these games

≈ 10.2M–25.7M copies

≈ $86.9M–$157.5M after Steam's cut

from ~323k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Story Rich (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut.

The genre you'd be entering
Your set
Your set clusters on Story Rich (3 of 8) and Anime (2 of 8).
The winners
Winners here lead with Mature + Utilities, priced around $5.
The era
None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Hades
2020
Est. copies
≈ 7.6M–12.4M
SteamSpy 5M–10M
Est. revenue
$52.5M–$141.0M after Steam's cut $95.4M–$217.0M before the cut
$24.99
308k reviews
Overwhelmingly Positive
Action RoguelikeRogue-lite
Undertale
2015
Est. copies
≈ 16.5M–26.8M
SteamSpy 5M–10M
Est. revenue
$45.3M–$121.9M after Steam's cut $82.4M–$187.6M before the cut
$9.99
338k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
Wallpaper Engine
2018
Est. copies
≈ 30.8M–50.0M
3.1x vs typical
SteamSpy 20M–50M
Est. revenue
$42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities
The Forest
2018
Est. copies
≈ 20.7M–33.6M
2.1x vs typical
SteamSpy 20M–50M
Est. revenue
$113.8M–$305.9M after Steam's cut $206.9M–$470.7M before the cut
$19.99
681k reviews
Overwhelmingly Positive
Open World Survival CraftSurvival
Hollow Knight
2017
Est. copies
≈ 19.2M–31.3M
1.7x vs typical
SteamSpy 5M–10M
Est. revenue
$79.3M–$213.3M after Steam's cut $144.2M–$328.1M before the cut
$14.99
559k reviews
Overwhelmingly Positive
Doki Doki Literature Club!
2017
Est. copies
≈ 7.8M–12.7M
SteamSpy 5M–10M
Est. revenue
Free
Free
227k reviews
Overwhelmingly Positive
Life is Strange - Episode 1
2015
Est. copies
≈ 8.6M–13.9M
SteamSpy 5M–10M
Est. revenue
Free
Free
176k reviews
Overwhelmingly Positive
Story RichChoices Matter
Divinity: Original Sin 2 - Definitive Edition
2017
Est. copies
≈ 7.1M–11.5M
SteamSpy 5M–10M
Est. revenue
$87.4M–$235.0M after Steam's cut $158.9M–$361.6M before the cut
$44.99
205k reviews
Overwhelmingly Positive
Tactical RPGRPG

Sizing up your own game? See what its genre can realistically do before you build it.