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How many copies did DON'T DIE! sell?

Estimated copies sold
≈ 1k–2k
$384–$1k after Steam's cut $698–$2k before the cut
from 49 reviews (Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left DON'T DIE! out and predicted the genre from its 8 similar games. Every figure here, including DON'T DIE!'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 4.1M–10.4M
best case 33.1M (The Binding of Isaac: Rebirth)
Games like DON'T DIE!

The middle of these games

≈ 4.1M–10.4M copies

≈ $23.7M–$100.2M after Steam's cut

from ~224k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: The Binding of Isaac: Rebirth at ≈ 25.2M–41.0M copies, ≈ $104.0M–$279.6M after Steam's cut.

What it took to get here
About half the games that made it here had over 53k reviews in their first month; the spread ran 24k to 129k.
The genre you'd be entering
Your set
Your set clusters on Action Roguelike (7 of 8) and Rogue-like (6 of 8).
The winners
Winners here lead with Action Roguelike + Rogue-like, priced around $15.
The era
The games you compared span 2014 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Brotato
2023
Est. copies
≈ 2.9M–4.8M
SteamSpy 2M–5M
Est. revenue
$4.0M–$10.8M after Steam's cut $7.3M–$16.6M before the cut
$4.99
118k reviews
Overwhelmingly Positive
Rogue-likeSingleplayer
Vampire Survivors
2022
Est. copies
≈ 6.6M–10.7M
SteamSpy 5M–10M
Est. revenue
$9.0M–$24.2M after Steam's cut $16.4M–$37.3M before the cut
$4.99
265k reviews
Overwhelmingly Positive
Action RoguelikeBullet Hell
Hades
2020
Est. copies
≈ 7.6M–12.4M
SteamSpy 5M–10M
Est. revenue
$52.5M–$141.0M after Steam's cut $95.4M–$217.0M before the cut
$24.99
308k reviews
Overwhelmingly Positive
Action RoguelikeRogue-lite
Risk of Rain 2
2020
Est. copies
≈ 8.7M–14.2M
1.6x vs typical
SteamSpy 5M–10M
Est. revenue
$59.9M–$161.2M after Steam's cut $109.0M–$248.0M before the cut
$24.99
352k reviews
Very Positive
Third-Person ShooterAction Roguelike
The Binding of Isaac: Rebirth
2014
Est. copies
≈ 25.2M–41.0M
2.0x vs typical
SteamSpy 5M–10M
Est. revenue
$104.0M–$279.6M after Steam's cut $189.1M–$430.1M before the cut
$14.99
450k reviews
Overwhelmingly Positive
Action RoguelikeRogue-like
Cult of the Lamb
2022
Est. copies
≈ 3.2M–5.2M
SteamSpy 2M–5M
Est. revenue
$21.9M–$58.9M after Steam's cut $39.9M–$90.7M before the cut
$24.99
129k reviews
Overwhelmingly Positive
Base-BuildingCute
Dead Cells
2018
Est. copies
≈ 5.6M–9.0M
SteamSpy 5M–10M
Est. revenue
$38.2M–$102.8M after Steam's cut $69.5M–$158.2M before the cut
$24.99
183k reviews
Overwhelmingly Positive
AdventureAction Roguelike
Gunfire Reborn
2021
Est. copies
≈ 2.6M–4.2M
SteamSpy 2M–5M
Est. revenue
$14.1M–$38.0M after Steam's cut $25.7M–$58.4M before the cut
$19.99
104k reviews
Very Positive

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