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How many copies did Ultimate Zombie Defense sell?

Estimated copies sold
≈ 119k–193k
$163k–$438k after Steam's cut $296k–$673k before the cut
from 5k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Ultimate Zombie Defense out and predicted the genre from its 8 similar games. Every figure here, including Ultimate Zombie Defense's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 4.0M–16.0M
best case 40.4M (Wallpaper Engine)
Games like Ultimate Zombie Defense

The middle of these games

≈ 4.0M–16.0M copies

≈ $24.9M–$77.9M after Steam's cut

from ~113k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Zombies (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut.

The genre you'd be entering
Your set
Your set clusters on Zombies (4 of 8) and Clicker (2 of 8).
The winners
Winners here lead with Mature + Utilities, priced around $5.
The era
The games you compared span 2009 to 2018, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 38 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Unturned
2017
Est. copies
≈ 19.4M–31.6M
5.0x vs typical
SteamSpy 50M–100M
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Free to PlaySurvival
Wallpaper Engine
2018
Est. copies
≈ 30.8M–50.0M
8.9x vs typical
SteamSpy 20M–50M
Est. revenue
$42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities
AdVenture Capitalist
2015
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≈ 2.9M–4.8M
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60k reviews
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ClickerIdler
Plague Inc: Evolved
2016
Est. copies
≈ 2.7M–4.4M
SteamSpy 1M–2M
Est. revenue
$11.2M–$30.2M after Steam's cut $20.4M–$46.5M before the cut
$14.99
66k reviews
Very Positive
StrategySimulation
Plants vs. Zombies GOTY Edition
2009
Est. copies
≈ 9.8M–16.0M
SteamSpy 2M–5M
Est. revenue
$13.5M–$36.2M after Steam's cut $24.5M–$55.8M before the cut
$4.99
155k reviews
Overwhelmingly Positive
Tower DefenseZombies
Clicker Heroes
2015
Est. copies
≈ 3.0M–4.9M
SteamSpy 5M–10M
Est. revenue
Free
Free
62k reviews
Very Positive
ClickerIdler
Resident Evil 6
2013
Est. copies
≈ 4.5M–7.3M
SteamSpy 2M–5M
Est. revenue
$24.7M–$66.3M after Steam's cut $44.8M–$102.0M before the cut
$19.99
71k reviews
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ZombiesAction
DOOM
2016
Est. copies
≈ 9.2M–15.0M
2.0x vs typical
SteamSpy 5M–10M
Est. revenue
$50.6M–$136.0M after Steam's cut $92.0M–$209.3M before the cut
$19.99
221k reviews
Overwhelmingly Positive
FPSGore

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