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How big is Lords Mobile: Kingdom Wars?

Estimated owners
≈ 170k–276k
from 6k reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Lords Mobile: Kingdom Wars out and predicted the genre from its 8 similar games. Every figure here, including Lords Mobile: Kingdom Wars's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 171k–2.4M
best case 4.7M (Soundpad)
Games like Lords Mobile: Kingdom Wars

The middle of these games

≈ 171k–2.4M copies

≈ $1.4M–$9.1M after Steam's cut

from ~10k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is NSFW (2 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Soundpad at ≈ 3.6M–5.8M copies, ≈ $4.9M–$13.2M after Steam's cut.

What it took to get here
About half the games that made it here had over 2k reviews in their first month; the spread ran 20 to 7k.
The genre you'd be entering
Your set
Your set clusters on NSFW (2 of 8) and Racing (2 of 8).
The winners
Winners here lead with Utilities + Audio Production, priced around $5.
The era
The games you compared span 2014 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

UNO
2017
Est. copies
≈ 1.9M–3.0M
5.5x vs typical
SteamSpy 2M–5M
Est. revenue
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before the cut
$9.99
54k reviews
Mostly Positive
Card GameMultiplayer
Disney•Pixar Toy Story 3: The Video Game
2014
Est. copies
≈ 117k–191k
SteamSpy 200k–500k
Est. revenue
$646k–$1.7M after Steam's cut $1.2M–$2.7M before the cut
$19.99
2k reviews
Mostly Positive
Family FriendlyAdventure
Pizza Tower
2023
Est. copies
≈ 1.8M–2.9M
7.4x vs typical
SteamSpy 1M–2M
Est. revenue
$9.9M–$26.6M after Steam's cut $18.0M–$40.9M before the cut
$19.99
73k reviews
Overwhelmingly Positive
Great Soundtrack2D Platformer
Soundpad
2017
Est. copies
≈ 3.6M–5.8M
11x vs typical
SteamSpy 2M–5M
Est. revenue
$4.9M–$13.2M after Steam's cut $8.9M–$20.3M before the cut
$4.99
104k reviews
Overwhelmingly Positive
UtilitiesAudio Production
Furry Feet
2021
Est. copies
≈ 50k–81k
SteamSpy 100k–200k
Est. revenue
$41k–$111k after Steam's cut $75k–$170k before the cut
$2.99
2k reviews
Mostly Positive
Sexual ContentCasual
Disney•Pixar Cars
2015
Est. copies
≈ 141k–230k
SteamSpy 100k–200k
Est. revenue
$777k–$2.1M after Steam's cut $1.4M–$3.2M before the cut
$19.99
3k reviews
Very Positive
RacingStory Rich
Garfield Kart
2015
Est. copies
≈ 690k–1.1M
SteamSpy 500k–1M
Est. revenue
$947k–$2.5M after Steam's cut $1.7M–$3.9M before the cut
$4.99
14k reviews
Very Positive
Cult ClassicCombat Racing
Total War: PHARAOH
2023
Est. copies
≈ 134k–218k
SteamSpy 200k–500k
Est. revenue
$1.5M–$4.0M after Steam's cut $2.7M–$6.1M before the cut
$39.99
5k reviews
Mixed
StrategyRTS

Sizing up your own game? See what its genre can realistically do before you build it.