How much revenue did Football Manager 2020 Touch make?

Football Manager 2020 Touch is free to play, so there is no copy-sales revenue to estimate.

How many copies did Football Manager 2020 Touch sell?

Q: How many copies did Football Manager 2020 Touch sell?

29k to 48k copies, based on its 1k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 29k–48k; from 1k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Football Manager 2020 Touch out and predicted the genre from its 8 similar games. Every figure here, including Football Manager 2020 Touch's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 719k–972k

best case 2.3M (NBA 2K20)

Games like Football Manager 2020 Touch

The middle of these games

≈ 719k–972k copies

from ~25k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: NBA 2K20 at ≈ 1.7M–2.8M copies. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 7k reviews in their first month; the spread ran 5k to 8k.

The genre you'd be entering

Your set: Your set clusters on Simulation (8 of 8) and Sports (8 of 8).
The winners: Winners here lead with Basketball + Sports. The breakout hits carry Basketball + Capitalism + Casual; a typical game here doesn't.
The era: None of the games you compared shipped in the last two years; the newest is from 2023. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Football Manager 2024 2023	Est. copies ≈ 706k–1.1M SteamSpy 1M–2M	Est. revenue Free	Free	28k reviews Very Positive	SimulationSports
Football Manager 2022 2021	Est. copies ≈ 533k–867k SteamSpy 2M–5M	Est. revenue Free	Free	22k reviews Very Positive	SportsManagement
NBA 2K20 2019	Est. copies ≈ 1.7M–2.8M 2.4x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	60k reviews Mixed	BasketballSports
Football Manager 2023 2022	Est. copies ≈ 492k–799k SteamSpy 2M–5M	Est. revenue Free	Free	20k reviews Very Positive	SimulationSports
Football Manager 2020 2019	Est. copies ≈ 912k–1.5M SteamSpy 5M–10M	Est. revenue Free	Free	32k reviews Very Positive	SimulationSports
Football Manager 2019 2018	Est. copies ≈ 379k–616k too small to compare SteamSpy 1M–2M	Est. revenue Free	Free	12k reviews Very Positive	SimulationSports
Football Manager 2021 2020	Est. copies ≈ 591k–961k SteamSpy 2M–5M	Est. revenue Free	Free	24k reviews Very Positive	SportsSimulation
eFootball PES 2020 2019	Est. copies ≈ 752k–1.2M SteamSpy 1M–2M	Est. revenue Free	Free	26k reviews Mostly Positive	SportsFootball (Soccer)