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How big is NGU INDUSTRIES?

Estimated owners
≈ 39k–63k
from 2k reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left NGU INDUSTRIES out and predicted the genre from its 8 similar games. Every figure here, including NGU INDUSTRIES's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 36k–58k
best case 3.0M (Cookie Clicker)
Games like NGU INDUSTRIES

The middle of these games

≈ 36k–58k copies

≈ $32k–$61k after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

6 of your 8 similar games are hits.

Best case: Cookie Clicker at ≈ 2.3M–3.7M copies, ≈ $3.2M–$8.5M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 482 reviews in their first month; the spread ran 90 to 12k.
The genre you'd be entering
Your set
Your set clusters on Idler (8 of 8) and Clicker (6 of 8).
The winners
Winners here lead with Clicker + Idler, priced around $5. The breakout hits carry Pixel Graphics + Horror + Economy; a typical game here doesn't.
The era
None of the games you compared shipped in the last two years; the newest is from 2023. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Underworld Idle
2023
Est. copies
≈ 34k–55k
SteamSpy 200k–500k
Est. revenue
Free
Free
1k reviews
Mostly Positive
IdlerClicker
Wild West Saga: Idle Tycoon Clicker
2018
Est. copies
≈ 24k–39k
SteamSpy 100k–200k
Est. revenue
Free
Free
787 reviews
Mixed
ClickerIdler
Touch Some Grass
2022
Est. copies
≈ 26k–42k
SteamSpy 20k–50k
Est. revenue
$14k–$38k after Steam's cut $26k–$58k before the cut
$1.99
1k reviews
Very Positive
CasualMemes
Gachi Heroes
2018
Est. copies
≈ 69k–112k
SteamSpy 20k–50k
Est. revenue
$19k–$51k after Steam's cut $34k–$78k before the cut
$0.99
2k reviews
Very Positive
MemesComedy
Kiwi Clicker - Juiced Up
2022
Est. copies
≈ 45k–73k
SteamSpy 50k–100k
Est. revenue
$62k–$166k after Steam's cut $112k–$256k before the cut
$4.99
2k reviews
Very Positive
CasualIndie
Cookie Clicker
2021
Est. copies
≈ 2.3M–3.7M
60x vs typical
SteamSpy 2M–5M
Est. revenue
$3.2M–$8.5M after Steam's cut $5.7M–$13.1M before the cut
$4.99
93k reviews
Overwhelmingly Positive
ClickerIdler
挂机神话
2023
Est. copies
≈ 43k–70k
SteamSpy 200k–500k
Est. revenue
$24k–$63k after Steam's cut $43k–$97k before the cut
$1.99
2k reviews
Very Positive
IdlerCasual
Capoo Pals
2023
Est. copies
≈ 11k–18k
too small to compare
SteamSpy 20k–50k
Est. revenue
$30k–$80k after Steam's cut $54k–$124k before the cut
$9.99
439 reviews
Mostly Positive
CartoonyRelaxing

Sizing up your own game? See what its genre can realistically do before you build it.