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How many copies did Cookie Clicker sell?

Estimated copies sold
≈ 2.3M–3.7M
$3.2M–$8.5M after Steam's cut $5.7M–$13.1M before the cut
from 93k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Cookie Clicker out and predicted the genre from its 8 similar games. Every figure here, including Cookie Clicker's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 312k–608k
best case 4.0M (Clicker Heroes)
Games like Cookie Clicker

The middle of these games

≈ 312k–608k copies

≈ $528k–$873k after Steam's cut

from ~12k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Clicker Heroes at ≈ 3.0M–4.9M copies.

What it took to get here
About half the games that made it here had over 3k reviews in their first month; the spread ran 678 to 26k.
The genre you'd be entering
Your set
Your set clusters on Clicker (8 of 8) and Idler (8 of 8).
The winners
Winners here lead with Clicker + Idler.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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SteamSpy 200k–500k
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$286k–$770k after Steam's cut $520k–$1.2M before the cut
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CasualClicker
Digseum
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≈ 202k–327k
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CasualClicker
Dragon Cliff
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RPGStrategy
IdleOn - The Incremental MMO
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≈ 736k–1.2M
2.5x vs typical
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IdlerPixel Graphics
Tiny Pasture
2025
Est. copies
≈ 213k–346k
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$350k–$942k after Steam's cut $637k–$1.4M before the cut
$5.99
9k reviews
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IdlerFarming Sim
Idle Champions of the Forgotten Realms
2020
Est. copies
≈ 373k–606k
SteamSpy 1M–2M
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Dungeons & DragonsFree to Play
(the) Gnorp Apologue
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Est. copies
≈ 246k–400k
SteamSpy 200k–500k
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$474k–$1.3M after Steam's cut $861k–$2.0M before the cut
$6.99
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ClickerIdler
Clicker Heroes
2015
Est. copies
≈ 3.0M–4.9M
5.2x vs typical
SteamSpy 5M–10M
Est. revenue
Free
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62k reviews
Very Positive
ClickerIdler

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