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How many copies did Spells & Secrets sell?

Estimated copies sold
≈ 8k–13k
$57k–$152k after Steam's cut $103k–$234k before the cut
from 332 reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Spells & Secrets out and predicted the genre from its 8 similar games. Every figure here, including Spells & Secrets's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 405k–644k
best case 1.9M (PowerWash Simulator)
Games like Spells & Secrets

The middle of these games

≈ 405k–644k copies

≈ $1.6M–$4.3M after Steam's cut

from ~17k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Cozy (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: PowerWash Simulator at ≈ 1.5M–2.4M copies, ≈ $10.0M–$26.8M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 4k reviews in their first month; the spread ran 444 to 24k.
The genre you'd be entering
Your set
Your set clusters on Cozy (4 of 8) and Sandbox (4 of 8).
The winners
Winners here lead with Simulation + First-Person, priced around $25. The breakout hits carry Simulation + Multiplayer + First-Person; a typical game here doesn't.
The era
Only 3 of your 8 similar games shipped in the last two years. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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