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How many copies did Don't Touch this Button! sell?

Estimated copies sold
≈ 3k–6k
$4k–$10k after Steam's cut $7k–$16k before the cut
from 140 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Don't Touch this Button! out and predicted the genre from its 8 similar games. Every figure here, including Don't Touch this Button!'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 475k–1.3M
best case 12.4M (Human Fall Flat)
Games like Don't Touch this Button!

The middle of these games

≈ 475k–1.3M copies

≈ $2.2M–$4.5M after Steam's cut

from ~15k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is First-Person (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Human Fall Flat at ≈ 9.4M–15.3M copies, ≈ $51.8M–$139.3M after Steam's cut. A breakout hit, far above a typical game.

The genre you'd be entering
Your set
Your set clusters on First-Person (3 of 8) and Puzzle (3 of 8).
The winners
Winners here lead with Co-op + Puzzle, priced around $20. The breakout hits carry Sandbox + Co-op + Funny; a typical game here doesn't.
The era
The games you compared span 2014 to 2020, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Parkour3D Platformer
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Puzzle-PlatformerExploration
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Character CustomizationEmotional
Human Fall Flat
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15x vs typical
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AdventureAction

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