How much revenue did NBA 2K23 make?

NBA 2K23 is free to play, so there is no copy-sales revenue to estimate.

How many copies did NBA 2K23 sell?

Q: How many copies did NBA 2K23 sell?

1.3M to 2.1M copies, based on its 51k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.3M–2.1M; from 51k reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left NBA 2K23 out and predicted the genre from its 8 similar games. Every figure here, including NBA 2K23's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 114–4k

best case 1.4M (NBA 2K25)

Games like NBA 2K23

The middle of these games

≈ 114–4k copies

≈ $361–$23k after Steam's cut

from ~5 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

Best case: NBA 2K25 at ≈ 1.1M–1.7M copies, ≈ $20.5M–$55.0M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

The games that made it here had under 12k reviews in their first month.

Under about 100 in month one, almost nothing recovers.

The genre you'd be entering

Your set: Your set clusters on Basketball (8 of 8) and Sports (8 of 8).
The winners: Winners here lead with Sports + Basketball, priced around $70. The breakout hits carry Controller + PvP + 3D; a typical game here doesn't.
The era: Only 3 of your 8 similar games shipped in the last two years. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Pickup Basketball VR 2021	Est. copies ≈ 2k–3k 15x vs typical SteamSpy under 20k	Est. revenue $5k–$14k after Steam's cut $10k–$22k before the cut	$9.99	77 reviews Mostly Positive	SportsVR
Pro Basketball Manager 2025 2024	Est. copies ≈ 4k–7k 35x vs typical SteamSpy under 20k	Est. revenue $30k–$81k after Steam's cut $55k–$125k before the cut	$24.99	177 reviews Mostly Positive	SportsStrategy
Urban Basketball 2020	Est. copies ≈ 25–40 SteamSpy under 20k	Est. revenue Free	Free	1 reviews 1 user reviews	SportsVR
International Basketball Manager 22 2021	Est. copies ≈ 5k–9k 44x vs typical SteamSpy 20k–50k	Est. revenue $15k–$40k after Steam's cut $27k–$62k before the cut	$9.99	221 reviews Very Positive	SportsSimulation
Can Gym Break This? 2022	Est. copies ≈ 99–161 SteamSpy under 20k	Est. revenue $272–$732 after Steam's cut $495–$1k before the cut	$9.99	4 reviews 4 user reviews	SportsArcade
Basketball 2.0 2024	Est. copies ≈ 74–121 SteamSpy under 20k	Est. revenue $61–$164 after Steam's cut $111–$253 before the cut	$2.99	3 reviews 3 user reviews	SimulationSports
NBA 2K25 2024	Est. copies ≈ 1.1M–1.7M 8577x vs typical SteamSpy 1M–2M	Est. revenue $20.5M–$55.0M after Steam's cut $37.2M–$84.7M before the cut	$69.99	43k reviews Mixed	SportsBasketball
Rezzil Player 2022	Est. copies ≈ 124–202 SteamSpy under 20k	Est. revenue $170–$459 after Steam's cut $309–$706 before the cut	$4.99	5 reviews 5 user reviews	SimulationSports