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How many copies did URBO sell?

Estimated copies sold
≈ 17k–27k
$27k–$73k after Steam's cut $50k–$113k before the cut
from 668 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left URBO out and predicted the genre from its 8 similar games. Every figure here, including URBO's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 4k–7k
best case 85k (Rail Route)
Games like URBO

The middle of these games

≈ 4k–7k copies

≈ $11k–$45k after Steam's cut

from ~151 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

Best case: Rail Route at ≈ 65k–105k copies, ≈ $444k–$1.2M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 106 reviews in their first month; the spread ran 17 to 2k.
The genre you'd be entering
Your set
Your set clusters on City Builder (8 of 8) and Puzzle (8 of 8).
The winners
Winners here lead with Building + Management, priced around $25. The breakout hits carry Management + Time Management + Economy; a typical game here doesn't.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Rail Route
2024
Est. copies
≈ 65k–105k
17x vs typical
SteamSpy 200k–500k
Est. revenue
$444k–$1.2M after Steam's cut $807k–$1.8M before the cut
$24.99
3k reviews
Very Positive
BuildingManagement
River Towns
2025
Est. copies
≈ 6k–10k
1.7x vs typical
SteamSpy under 20k
Est. revenue
$26k–$70k after Steam's cut $47k–$107k before the cut
$14.99
253 reviews
Very Positive
Railroad Ink Challenge
2021
Est. copies
≈ 3k–4k
SteamSpy under 20k
Est. revenue
$6k–$15k after Steam's cut $10k–$23k before the cut
$7.99
101 reviews
Very Positive
SolitaireCity Builder
Check Inn
2025
Est. copies
≈ 5k–8k
SteamSpy 20k–50k
Est. revenue
$21k–$56k after Steam's cut $38k–$86k before the cut
$14.99
203 reviews
Very Positive
Early AccessPuzzle
GRIDROAD
2024
Est. copies
≈ 11k–17k
2.9x vs typical
SteamSpy 20k–50k
Est. revenue
$29k–$79k after Steam's cut $54k–$122k before the cut
$9.99
432 reviews
Very Positive
SimulationStrategy
Dolmenjord - Viking Islands
2022
Est. copies
≈ 3k–4k
SteamSpy under 20k
Est. revenue
$2k–$6k after Steam's cut $4k–$9k before the cut
$2.99
107 reviews
Very Positive
PuzzleLogic
Land Above Sea Below Prologue
2023
Est. copies
≈ 4k–6k
SteamSpy 50k–100k
Est. revenue
Free
Free
145 reviews
Very Positive
Land Above Sea Below
2023
Est. copies
≈ 4k–6k
SteamSpy under 20k
Est. revenue
$8k–$22k after Steam's cut $15k–$34k before the cut
$7.99
151 reviews
Mostly Positive
City BuilderLogic

Sizing up your own game? See what its genre can realistically do before you build it.