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How many copies did The Adventures of Mr. Willickers the Rotting Mule sell?

Estimated copies sold
≈ 372–605
$101–$272 after Steam's cut $184–$419 before the cut
from 15 reviews (Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left The Adventures of Mr. Willickers the Rotting Mule out and predicted the genre from its 8 similar games. Every figure here, including The Adventures of Mr. Willickers the Rotting Mule's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.3M–3.1M
best case 3.6M (The Outlast Trials)
Games like The Adventures of Mr. Willickers the Rotting Mule

The middle of these games

≈ 1.3M–3.1M copies

≈ $31.0M–$50.4M after Steam's cut

from ~61k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: The Outlast Trials at ≈ 2.8M–4.5M copies, ≈ $30.3M–$81.5M after Steam's cut.

What it took to get here
About half the games that made it here had over 15 reviews in their first month; the spread ran 1 to 45k.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Horror (6 of 8) and Survival Horror (5 of 8).
The winners
Winners here lead with Horror + Co-op, priced around $40.
The era
The games you compared span 2017 to 2024, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

The Outlast Trials
2024
Est. copies
≈ 2.8M–4.5M
1.8x vs typical
SteamSpy 2M–5M
Est. revenue
$30.3M–$81.5M after Steam's cut $55.1M–$125.3M before the cut
$39.99
111k reviews
Very Positive
HorrorMultiplayer
Hello Neighbor
2017
Est. copies
≈ 1.1M–1.8M
SteamSpy 500k–1M
Est. revenue
$9.2M–$24.8M after Steam's cut $16.8M–$38.2M before the cut
$29.99
33k reviews
Very Positive
HorrorSandbox
Dark Deception
2018
Est. copies
≈ 735k–1.2M
SteamSpy 1M–2M
Est. revenue
Free
Free
24k reviews
Very Positive
HorrorFree to Play
Barotrauma
2023
Est. copies
≈ 2.2M–3.6M
SteamSpy 2M–5M
Est. revenue
$24.4M–$65.5M after Steam's cut $44.3M–$100.8M before the cut
$39.99
89k reviews
Very Positive
Co-opMultiplayer
Deadly Escape
2018
Est. copies
≈ 3k–4k
too small to compare
SteamSpy under 20k
Est. revenue
$1k–$4k after Steam's cut $3k–$6k before the cut
$1.99
83 reviews
Mixed
IndieAction
Tyrannical Chickens
2024
Est. copies
≈ 25–40
too small to compare
SteamSpy under 20k
Est. revenue
$7–$18 after Steam's cut $12–$28 before the cut
$0.99
1 reviews
1 user reviews
ShooterRogue-lite
Junebug vs. Evil
2021
Est. copies
≈ 198–322
too small to compare
SteamSpy under 20k
Est. revenue
$544–$1k after Steam's cut $989–$2k before the cut
$9.99
8 reviews
8 user reviews
Early AccessAction
Enemy Remains
2022
Est. copies
≈ 521–846
too small to compare
SteamSpy 20k–50k
Est. revenue
$2k–$5k after Steam's cut $3k–$8k before the cut
$12.99
21 reviews
Mostly Positive
Twin Stick ShooterTop-Down Shooter

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