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How many copies did Bullet Town sell?

Estimated copies sold
≈ 99–161
$136–$365 after Steam's cut $247–$562 before the cut
from 4 reviews (4 user reviews)
Thin evidence: 4 reviews. That range swings on one or two people, so read it as a hint, not a measurement.

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Bullet Town out and predicted the genre from its 8 similar games. Every figure here, including Bullet Town's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 69k–122k
best case 72k (West of Dead)
Games like Bullet Town

The middle of these games

≈ 69k–122k copies

≈ $344k–$559k after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: West of Dead at ≈ 55k–90k copies, ≈ $303k–$814k after Steam's cut.

What it took to get here
The games that made it here had under 285 reviews in their first month.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Rogue-like (6 of 8) and Western (5 of 8).
The winners
Winners here lead with Replay Value + Rogue-like, priced around $20.
The era
The games you compared span 2013 to 2024, and 3 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Westerado: Double Barreled
2015
Est. copies
≈ 93k–151k
SteamSpy 200k–500k
Est. revenue
$384k–$1.0M after Steam's cut $698k–$1.6M before the cut
$14.99
2k reviews
Very Positive
WesternPixel Graphics
Colt Canyon
2020
Est. copies
≈ 52k–85k
SteamSpy 200k–500k
Est. revenue
$216k–$581k after Steam's cut $393k–$894k before the cut
$14.99
2k reviews
Very Positive
WesternBlood
Wild Bastards
2024
Est. copies
≈ 19k–32k
SteamSpy under 20k
Est. revenue
$187k–$502k after Steam's cut $339k–$772k before the cut
$34.99
782 reviews
Mostly Positive
Action RoguelikeStrategy
Super Amazing Wagon Adventure
2013
Est. copies
≈ 122k–198k
SteamSpy under 20k
Est. revenue
$100k–$269k after Steam's cut $182k–$414k before the cut
$2.99
2k reviews
Overwhelmingly Positive
Action RoguelikeSide Scroller
West of Dead
2020
Est. copies
≈ 55k–90k
SteamSpy 200k–500k
Est. revenue
$303k–$814k after Steam's cut $551k–$1.3M before the cut
$19.99
2k reviews
Mostly Positive
Replay ValueRogue-like
Cadleiu
2023
Est. copies
≈ 99–161
too small to compare
SteamSpy 20k–50k
Est. revenue
$190–$512 after Steam's cut $346–$788 before the cut
$6.99
4 reviews
4 user reviews
ActionRogue-like
Undead West
2024
Est. copies
≈ 1k–2k
too small to compare
SteamSpy under 20k
Est. revenue
$2k–$6k after Steam's cut $4k–$9k before the cut
$7.99
42 reviews
Positive
EvilPunk
2024
Est. copies
≈ 645–1k
too small to compare
SteamSpy under 20k
Est. revenue
$885–$2k after Steam's cut $2k–$4k before the cut
$4.99
26 reviews
Mixed

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