How many copies did The Plan sell?

1.3M to 2.2M copies, based on its 24k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did The Plan make?

The Plan is free to play, so there is no copy-sales revenue to estimate.

How big is The Plan?

Estimated owners: ≈ 1.3M–2.2M; from 24k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left The Plan out and predicted the genre from its 8 similar games. Every figure here, including The Plan's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 7.2M–17.7M

best case 40.4M (Wallpaper Engine)

Games like The Plan

The middle of these games

≈ 7.2M–17.7M copies

≈ $65.2M–$129.9M after Steam's cut

from ~244k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Survival (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut.

The genre you'd be entering

Your set: Your set clusters on Survival (4 of 8) and Base-Building (3 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5.
The era: None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Wallpaper Engine 2018	Est. copies ≈ 30.8M–50.0M 4.1x vs typical SteamSpy 20M–50M	Est. revenue $42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Unturned 2017	Est. copies ≈ 19.4M–31.6M 2.3x vs typical SteamSpy 50M–100M	Est. revenue Free	Free	565k reviews Very Positive	Free to PlaySurvival
SCP: Secret Laboratory 2017	Est. copies ≈ 8.0M–13.1M SteamSpy 5M–10M	Est. revenue Free	Free	234k reviews Very Positive	Free to PlayMultiplayer
RimWorld 2018	Est. copies ≈ 7.5M–12.1M SteamSpy 5M–10M	Est. revenue $71.8M–$193.1M after Steam's cut $130.6M–$297.1M before the cut	$34.99	246k reviews Overwhelmingly Positive	Colony SimBase-Building
ASTRONEER 2019	Est. copies ≈ 4.0M–6.5M SteamSpy 2M–5M	Est. revenue $33.0M–$88.8M after Steam's cut $60.1M–$136.6M before the cut	$29.99	139k reviews Very Positive	MultiplayerOpen World
Squad 2020	Est. copies ≈ 6.0M–9.8M SteamSpy 2M–5M	Est. revenue $66.2M–$178.0M after Steam's cut $120.4M–$273.9M before the cut	$39.99	243k reviews Very Positive	MilitaryRealistic
Subnautica 2018	Est. copies ≈ 11.5M–18.7M 1.6x vs typical SteamSpy 5M–10M	Est. revenue $95.0M–$255.4M after Steam's cut $172.7M–$393.0M before the cut	$29.99	379k reviews Overwhelmingly Positive	Open World Survival CraftSurvival
Black Mesa 2020	Est. copies ≈ 3.6M–5.8M SteamSpy 2M–5M	Est. revenue $19.7M–$53.0M after Steam's cut $35.8M–$81.5M before the cut	$19.99	145k reviews Very Positive	FPSRemake