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How many copies did American Truck Simulator sell?

Estimated copies sold
≈ 8.1M–13.2M
$44.7M–$120.0M after Steam's cut $81.2M–$184.7M before the cut
from 195k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left American Truck Simulator out and predicted the genre from its 4 similar games. Every figure here, including American Truck Simulator's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 12.0M–39.5M
best case 78.0M (Euro Truck Simulator 2)
Games like American Truck Simulator

The middle of these games

≈ 12.0M–39.5M copies

≈ $178.0M–$430.0M after Steam's cut

from ~360k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 4 of your similar games are hits.

From a small set, so take it as a sketch.

Best case: Euro Truck Simulator 2 at ≈ 59.4M–96.6M copies, ≈ $326.7M–$878.4M after Steam's cut.

The genre you'd be entering
Your set
Your set clusters on Automobile Sim (4 of 4) and Driving (4 of 4).
The winners
Winners here lead with Driving + Transportation, priced around $20.
The era
The games you compared span 2012 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Forza Horizon 4
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Est. copies
≈ 7.5M–12.2M
SteamSpy 5M–10M
Est. revenue
Free
Free
303k reviews
Very Positive
RacingOpen World
BeamNG.drive
2015
Est. copies
≈ 20.3M–33.0M
SteamSpy 5M–10M
Est. revenue
$139.6M–$375.3M after Steam's cut $253.8M–$577.4M before the cut
$24.99
416k reviews
Overwhelmingly Positive
SimulationDriving
Assetto Corsa
2014
Est. copies
≈ 9.7M–15.8M
SteamSpy 5M–10M
Est. revenue
$53.4M–$143.6M after Steam's cut $97.1M–$220.9M before the cut
$19.99
173k reviews
Very Positive
RacingAutomobile Sim
Euro Truck Simulator 2
2012
Est. copies
≈ 59.4M–96.6M
2.6x vs typical
SteamSpy 10M–20M
Est. revenue
$326.7M–$878.4M after Steam's cut $594.0M–$1351.4M before the cut
$19.99
940k reviews
Overwhelmingly Positive
DrivingTransportation

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