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How big is Let It Flow?

Estimated owners
≈ 18k–30k
from 736 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Let It Flow out and predicted the genre from its 4 similar games. Every figure here, including Let It Flow's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 269k–727k
best case 1.5M (Trailmakers)
Games like Let It Flow

The middle of these games

≈ 269k–727k copies

≈ $224k–$7.7M after Steam's cut

from ~11k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 4 of your similar games are hits.

From a small set, so take it as a sketch.

No genre covers most of your similar games. The closest is Action-Adventure (2 of 4), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Trailmakers at ≈ 1.1M–1.8M copies, ≈ $7.7M–$20.6M after Steam's cut.

The genre you'd be entering
Your set
Your set clusters on Action-Adventure (2 of 4) and Racing (2 of 4).
The winners
Winners here lead with Space + Action-Adventure, priced around $25.
The era
None of the games you compared shipped in the last two years; the newest is from 2021. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Need for Speed™ Hot Pursuit Remastered
2020
Est. copies
≈ 367k–596k
SteamSpy 1M–2M
Est. revenue
$3.0M–$8.1M after Steam's cut $5.5M–$12.5M before the cut
$29.99
15k reviews
Very Positive
RacingDriving
SUPER CHICKEN JUMPER
2021
Est. copies
≈ 133k–216k
SteamSpy 100k–200k
Est. revenue
$109k–$294k after Steam's cut $199k–$452k before the cut
$2.99
5k reviews
Overwhelmingly Positive
DifficultArcade
Kao the Kangaroo: Round 2 (2003 re-release)
2019
Est. copies
≈ 229k–373k
SteamSpy 500k–1M
Est. revenue
$125k–$337k after Steam's cut $228k–$519k before the cut
$1.99
8k reviews
Very Positive
Adventure3D Platformer
Trailmakers
2019
Est. copies
≈ 1.1M–1.8M
3.4x vs typical
SteamSpy 1M–2M
Est. revenue
$7.7M–$20.6M after Steam's cut $13.9M–$31.6M before the cut
$24.99
39k reviews
Very Positive
SpaceAction

Sizing up your own game? See what its genre can realistically do before you build it.