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How many copies did Not For Broadcast sell?

Estimated copies sold
≈ 314k–510k
$2.2M–$5.8M after Steam's cut $3.9M–$8.9M before the cut
from 13k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Not For Broadcast out and predicted the genre from its 8 similar games. Every figure here, including Not For Broadcast's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 847k–1.5M
best case 1.5M (The Walking Dead: The Telltale Definitive Series)
Games like Not For Broadcast

The middle of these games

≈ 847k–1.5M copies

≈ $3.3M–$9.2M after Steam's cut

from ~26k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

5 of your 8 similar games are hits.

Best case: The Walking Dead: The Telltale Definitive Series at ≈ 1.2M–1.9M copies, ≈ $16.0M–$42.9M after Steam's cut.

What it took to get here
About half the games that made it here had over 65 reviews in their first month; the spread ran 16 to 3k.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Choices Matter (7 of 8) and Story Rich (6 of 8).
The winners
Winners here lead with Choices Matter + Story Rich, priced around $50.
The era
The games you compared span 2016 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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1.8x vs typical
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