How much revenue did Going Under make?

$565k–$1.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Going Under sell?

Q: How many copies did Going Under sell?

103k to 167k copies, based on its 4k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 103k–167k; $565k–$1.5M after Steam's cut $1.0M–$2.3M before the cut; from 4k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Going Under out and predicted the genre from its 8 similar games. Every figure here, including Going Under's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.8M–6.4M

best case 33.1M (The Binding of Isaac: Rebirth)

Games like Going Under

The middle of these games

≈ 3.8M–6.4M copies

≈ $25.1M–$58.9M after Steam's cut

from ~113k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: The Binding of Isaac: Rebirth at ≈ 25.2M–41.0M copies, ≈ $104.0M–$279.6M after Steam's cut.

What it took to get here

About half the games that made it here had over 42k reviews in their first month; the spread ran 17k to 86k.

The genre you'd be entering

Your set: Your set clusters on Rogue-like (7 of 8) and Action Roguelike (6 of 8).
The winners: Winners here lead with Action Roguelike + Rogue-like, priced around $15.
The era: The games you compared span 2011 to 2025, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Gunfire Reborn 2021	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $14.1M–$38.0M after Steam's cut $25.7M–$58.4M before the cut	$19.99	104k reviews Very Positive	Rogue-lite FPS
Cult of the Lamb 2022	Est. copies ≈ 3.2M–5.2M SteamSpy 2M–5M	Est. revenue $21.9M–$58.9M after Steam's cut $39.9M–$90.7M before the cut	$24.99	129k reviews Overwhelmingly Positive	Base-BuildingCute
Enter the Gungeon 2016	Est. copies ≈ 3.7M–6.1M SteamSpy 2M–5M	Est. revenue $15.4M–$41.4M after Steam's cut $28.0M–$63.6M before the cut	$14.99	90k reviews Overwhelmingly Positive	Bullet HellAction Roguelike
Hades 2020	Est. copies ≈ 7.6M–12.4M 2.7x vs typical SteamSpy 5M–10M	Est. revenue $52.5M–$141.0M after Steam's cut $95.4M–$217.0M before the cut	$24.99	308k reviews Overwhelmingly Positive	Action RoguelikeRogue-lite
Hades II 2025	Est. copies ≈ 3.0M–4.9M SteamSpy 2M–5M	Est. revenue $25.1M–$67.4M after Steam's cut $45.6M–$103.7M before the cut	$29.99	123k reviews Overwhelmingly Positive	ActionRogue-like
The Binding of Isaac: Rebirth 2014	Est. copies ≈ 25.2M–41.0M 4.0x vs typical SteamSpy 5M–10M	Est. revenue $104.0M–$279.6M after Steam's cut $189.1M–$430.1M before the cut	$14.99	450k reviews Overwhelmingly Positive	Action RoguelikeRogue-like
Noita 2020	Est. copies ≈ 2.2M–3.6M SteamSpy 2M–5M	Est. revenue $12.1M–$32.5M after Steam's cut $22.0M–$50.0M before the cut	$19.99	89k reviews Overwhelmingly Positive	PhysicsRogue-like
The Binding of Isaac 2011	Est. copies ≈ 4.0M–6.4M SteamSpy 1M–2M	Est. revenue $5.4M–$14.6M after Steam's cut $9.9M–$22.5M before the cut	$4.99	63k reviews Very Positive	Action RoguelikeRogue-like