How much revenue did Milk inside a bag of milk inside a bag of milk make?

$348k–$936k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Milk inside a bag of milk inside a bag of milk sell?

Q: How many copies did Milk inside a bag of milk inside a bag of milk sell?

850k to 1.4M copies, based on its 34k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 850k–1.4M; $348k–$936k after Steam's cut $633k–$1.4M before the cut; from 34k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Milk inside a bag of milk inside a bag of milk out and predicted the genre from its 8 similar games. Every figure here, including Milk inside a bag of milk inside a bag of milk's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.6M–2.3M

best case 24.0M (DARK SOULS™ III)

Games like Milk inside a bag of milk inside a bag of milk

The middle of these games

≈ 1.6M–2.3M copies

≈ $10.0M–$18.0M after Steam's cut

from ~53k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Horror (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: DARK SOULS™ III at ≈ 18.3M–29.7M copies, ≈ $301.6M–$810.8M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 9k reviews in their first month; the spread ran 7k to 13k.

The genre you'd be entering

Your set: Your set clusters on Horror (3 of 8) and Psychological Horror (3 of 8).
The winners: Winners here lead with Psychological Horror + Visual Novel, priced around $60. The breakout hits carry Free to Play + Dating Sim + Dark; a typical game here doesn't.
The era: The games you compared span 2016 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Doki Doki Literature Club! 2017	Est. copies ≈ 7.8M–12.7M 4.2x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	227k reviews Overwhelmingly Positive	Psychological Horror Visual Novel
Library Of Ruina 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 1M–2M	Est. revenue $9.1M–$24.5M after Steam's cut $16.6M–$37.7M before the cut	$29.99	45k reviews Very Positive	Story RichCard Game
UNO 2017	Est. copies ≈ 1.9M–3.0M SteamSpy 2M–5M	Est. revenue $5.1M–$13.8M after Steam's cut $9.3M–$21.2M before the cut	$9.99	54k reviews Mostly Positive	Card GameMultiplayer
Lobotomy Corporation \| Monster Management Simulation 2018	Est. copies ≈ 1.7M–2.8M SteamSpy 1M–2M	Est. revenue $11.8M–$31.8M after Steam's cut $21.5M–$49.0M before the cut	$24.99	57k reviews Very Positive	ManagementDifficult
NEEDY STREAMER OVERLOAD 2022	Est. copies ≈ 1.4M–2.3M SteamSpy 1M–2M	Est. revenue $6.3M–$16.9M after Steam's cut $11.4M–$26.0M before the cut	$15.99	58k reviews Very Positive	Psychological HorrorAnime
What Remains of Edith Finch 2017	Est. copies ≈ 1.8M–2.9M SteamSpy 500k–1M	Est. revenue $10.0M–$26.8M after Steam's cut $18.1M–$41.2M before the cut	$19.99	53k reviews Overwhelmingly Positive	Story RichAtmospheric
Firework 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 500k–1M	Est. revenue $3.0M–$8.1M after Steam's cut $5.5M–$12.5M before the cut	$9.99	44k reviews Overwhelmingly Positive	HorrorIndie
DARK SOULS™ III 2016	Est. copies ≈ 18.3M–29.7M 8.2x vs typical SteamSpy 5M–10M	Est. revenue $301.6M–$810.8M after Steam's cut $548.3M–$1247.4M before the cut	$59.99	439k reviews Very Positive	Souls-likeDark Fantasy