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How big is Loneliness?

Estimated owners
≈ 4k–6k
from 148 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Loneliness out and predicted the genre from its 8 similar games. Every figure here, including Loneliness's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3k–14k
best case 1.1M (Milk inside a bag of milk inside a bag of milk)
Games like Loneliness

The middle of these games

≈ 3k–14k copies

≈ $3k–$23k after Steam's cut

from ~144 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

Best case: Milk inside a bag of milk inside a bag of milk at ≈ 850k–1.4M copies, ≈ $348k–$936k after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 57 reviews in their first month; the spread ran 20 to 165.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Abstract (6 of 8) and Experimental (6 of 8).
The winners
Winners here lead with Visual Novel + Psychological Horror, priced around $1. The breakout hits carry Horror + Psychological + Interactive Fiction; a typical game here doesn't.
The era
The games you compared span 2017 to 2025, and 3 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Engare
2017
Est. copies
≈ 16k–26k
3.2x vs typical
SteamSpy 20k–50k
Est. revenue
$44k–$119k after Steam's cut $80k–$183k before the cut
$9.99
467 reviews
Very Positive
AtmosphericPuzzle
Milk inside a bag of milk inside a bag of milk
2020
Est. copies
≈ 850k–1.4M
238x vs typical
SteamSpy 500k–1M
Est. revenue
$348k–$936k after Steam's cut $633k–$1.4M before the cut
$1.49
34k reviews
Overwhelmingly Positive
Sunlight
2021
Est. copies
≈ 12k–19k
3.2x vs typical
SteamSpy 20k–50k
Est. revenue
$13k–$34k after Steam's cut $23k–$52k before the cut
$3.99
465 reviews
Mostly Positive
AdventureExperimental
Sunflower Pie
2024
Est. copies
≈ 4k–6k
SteamSpy under 20k
Est. revenue
Free
Free
144 reviews
Very Positive
Life Tastes Like Cardboard
2019
Est. copies
≈ 10k–16k
2.3x vs typical
SteamSpy under 20k
Est. revenue
Free
Free
336 reviews
Very Positive
IndieEmotional
Siren's Call: Escape Velocity
2025
Est. copies
≈ 4k–6k
SteamSpy under 20k
Est. revenue
$10k–$26k after Steam's cut $18k–$40k before the cut
$10.00
143 reviews
Very Positive
My Head On Your Body
2024
Est. copies
≈ 1k–2k
SteamSpy under 20k
Est. revenue
$488–$1k after Steam's cut $887–$2k before the cut
$1.49
48 reviews
Mostly Positive
Visual NovelAdventure
Hadr
2020
Est. copies
≈ 1k–2k
SteamSpy under 20k
Est. revenue
$2k–$5k after Steam's cut $3k–$8k before the cut
$4.99
54 reviews
Very Positive
CasualExperimental

Sizing up your own game? See what its genre can realistically do before you build it.