How many copies did UpGun sell?

124k to 202k copies, based on its 5k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did UpGun make?

UpGun is free to play, so there is no copy-sales revenue to estimate.

How big is UpGun?

Estimated owners: ≈ 124k–202k; from 5k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left UpGun out and predicted the genre from its 8 similar games. Every figure here, including UpGun's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 27k–48k

best case 155k (Pistol Whip)

Games like UpGun

The middle of these games

≈ 27k–48k copies

≈ $172k–$394k after Steam's cut

from ~900 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: Pistol Whip at ≈ 118k–192k copies, ≈ $977k–$2.6M after Steam's cut.

What it took to get here

About half the games that made it here had over 517 reviews in their first month; the spread ran 70 to 1k.

The genre you'd be entering

Your set: Your set clusters on Shooter (7 of 8) and Arcade (5 of 8).
The winners: Winners here lead with VR + Rhythm, priced around $30.
The era: The games you compared span 2015 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Vox Machinae 2022	Est. copies ≈ 32k–52k SteamSpy 20k–50k	Est. revenue $265k–$714k after Steam's cut $483k–$1.1M before the cut	$29.99	1k reviews Very Positive	VRMechs
Iron Meat 2024	Est. copies ≈ 27k–44k SteamSpy 100k–200k	Est. revenue $150k–$404k after Steam's cut $273k–$621k before the cut	$19.99	1k reviews Overwhelmingly Positive	Shoot 'Em UpSide Scroller
Pistol Whip 2019	Est. copies ≈ 118k–192k 4.6x vs typical SteamSpy 200k–500k	Est. revenue $977k–$2.6M after Steam's cut $1.8M–$4.0M before the cut	$29.99	4k reviews Very Positive	VRAction
Containment Initiative 2017	Est. copies ≈ 18k–30k SteamSpy 50k–100k	Est. revenue $51k–$136k after Steam's cut $92k–$210k before the cut	$9.99	536 reviews Very Positive	FPSShooter
Cavalry Girls 2023	Est. copies ≈ 49k–80k 2.2x vs typical SteamSpy 100k–200k	Est. revenue $162k–$436k after Steam's cut $295k–$670k before the cut	$11.99	2k reviews Very Positive	Top-Down ShooterMechs
Gun Club VR 2018	Est. copies ≈ 21k–34k SteamSpy 50k–100k	Est. revenue $117k–$314k after Steam's cut $212k–$482k before the cut	$19.99	698 reviews Mostly Positive	ShooterGun Customization
It came from space and ate our brains 2015	Est. copies ≈ 25k–41k SteamSpy 200k–500k	Est. revenue $69k–$187k after Steam's cut $126k–$287k before the cut	$9.99	518 reviews Mostly Positive	Top-Down ShooterTwin Stick Shooter
Hyper Dash 2021	Est. copies ≈ 10k–16k SteamSpy 20k–50k	Est. revenue Free	Free	390 reviews Very Positive	Arena ShooterFPS