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How many copies did Unbridled: That Horse Game sell?

Estimated copies sold
≈ 13k–21k
$90k–$243k after Steam's cut $164k–$374k before the cut
from 530 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Unbridled: That Horse Game out and predicted the genre from its 8 similar games. Every figure here, including Unbridled: That Horse Game's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 36k–118k
best case 882k (Farm Together)
Games like Unbridled: That Horse Game

The middle of these games

≈ 36k–118k copies

≈ $262k–$887k after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

6 of your 8 similar games are hits.

No genre covers most of your similar games. The closest is Agriculture (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Farm Together at ≈ 672k–1.1M copies, ≈ $3.7M–$9.9M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 1k reviews in their first month; the spread ran 186 to 2k.
The genre you'd be entering
Your set
Your set clusters on Agriculture (3 of 8) and Farming Sim (3 of 8).
The winners
Winners here lead with Agriculture + Simulation, priced around $20. The breakout hits carry Relaxing + Online Co-Op + Multiplayer; a typical game here doesn't.
The era
The games you compared span 2018 to 2025, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Farm Together
2018
Est. copies
≈ 672k–1.1M
9.6x vs typical
SteamSpy 1M–2M
Est. revenue
$3.7M–$9.9M after Steam's cut $6.7M–$15.3M before the cut
$19.99
22k reviews
Very Positive
AgricultureMultiplayer
Them's Fightin' Herds
2020
Est. copies
≈ 112k–181k
2.0x vs typical
SteamSpy 100k–200k
Est. revenue
$613k–$1.6M after Steam's cut $1.1M–$2.5M before the cut
$19.99
5k reviews
Very Positive
2D FighterAction
The Ranch of Rivershine
2025
Est. copies
≈ 57k–93k
SteamSpy 20k–50k
Est. revenue
$472k–$1.3M after Steam's cut $858k–$2.0M before the cut
$29.99
2k reviews
Very Positive
SimulationHorses
Astride
2023
Est. copies
≈ 13k–20k
SteamSpy under 20k
Est. revenue
$86k–$232k after Steam's cut $157k–$357k before the cut
$24.99
507 reviews
Mixed
HorsesSimulation
Epic Auto Towers
2024
Est. copies
≈ 20k–32k
SteamSpy under 20k
Est. revenue
$80k–$216k after Steam's cut $146k–$333k before the cut
$14.99
787 reviews
Mostly Positive
Early AccessAuto Battler
Farmer's Life
2023
Est. copies
≈ 69k–112k
SteamSpy 50k–100k
Est. revenue
$379k–$1.0M after Steam's cut $689k–$1.6M before the cut
$19.99
3k reviews
Very Positive
3DFarming
Depraved
2019
Est. copies
≈ 36k–59k
SteamSpy 200k–500k
Est. revenue
$198k–$533k after Steam's cut $360k–$819k before the cut
$19.99
1k reviews
Mixed
DEEEER Simulator: Your Average Everyday Deer Game
2021
Est. copies
≈ 119k–193k
2.1x vs typical
SteamSpy 100k–200k
Est. revenue
$490k–$1.3M after Steam's cut $891k–$2.0M before the cut
$14.99
5k reviews
Very Positive
ExplorationSandbox

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