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How many copies did Luma Island sell?

Estimated copies sold
≈ 314k–510k
$1.7M–$4.6M after Steam's cut $3.1M–$7.1M before the cut
from 13k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Luma Island out and predicted the genre from its 8 similar games. Every figure here, including Luma Island's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.1M–1.7M
best case 5.3M (DAVE THE DIVER)
Games like Luma Island

The middle of these games

≈ 1.1M–1.7M copies

≈ $13.5M–$18.0M after Steam's cut

from ~44k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: DAVE THE DIVER at ≈ 4.0M–6.5M copies, ≈ $22.0M–$59.2M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 22k reviews in their first month; the spread ran 3k to 43k.
The genre you'd be entering
Your set
Your set clusters on Crafting (5 of 8) and Farming Sim (4 of 8).
The winners
Winners here lead with Management + Exploration, priced around $20. The breakout hits carry Fishing + Casual + Exploration; a typical game here doesn't.
The era
The games you compared span 2019 to 2025, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Life SimBuilding

Sizing up your own game? See what its genre can realistically do before you build it.