How much revenue did Paint the Town Red make?

$4.4M–$11.9M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Paint the Town Red sell?

Q: How many copies did Paint the Town Red sell?

805k to 1.3M copies, based on its 32k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 805k–1.3M; $4.4M–$11.9M after Steam's cut $8.1M–$18.3M before the cut; from 32k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Paint the Town Red out and predicted the genre from its 5 similar games. Every figure here, including Paint the Town Red's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 7.1M–12.1M

best case 50.8M (Dead by Daylight)

Games like Paint the Town Red

The middle of these games

≈ 7.1M–12.1M copies

≈ $81.9M–$93.3M after Steam's cut

from ~221k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 5 of your similar games are hits.

Best case: Dead by Daylight at ≈ 38.7M–62.9M copies, ≈ $212.7M–$571.8M after Steam's cut.

The genre you'd be entering

Your set: Your set clusters on Gore (5 of 5) and Violent (3 of 5).
The winners: Winners here lead with Horror + Survival Horror, priced around $20.
The era: None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Dead by Daylight 2016	Est. copies ≈ 38.7M–62.9M 4.2x vs typical SteamSpy 20M–50M	Est. revenue $212.7M–$571.8M after Steam's cut $386.7M–$879.7M before the cut	$19.99	930k reviews Mostly Positive	HorrorMultiplayer
People Playground 2019	Est. copies ≈ 9.1M–14.9M SteamSpy 5M–10M	Est. revenue $25.1M–$67.5M after Steam's cut $45.7M–$103.9M before the cut	$9.99	317k reviews Overwhelmingly Positive	SandboxGore
DOOM 2016	Est. copies ≈ 9.2M–15.0M SteamSpy 5M–10M	Est. revenue $50.6M–$136.0M after Steam's cut $92.0M–$209.3M before the cut	$19.99	221k reviews Overwhelmingly Positive	FPSGore
DOOM Eternal 2020	Est. copies ≈ 5.4M–8.7M SteamSpy 5M–10M	Est. revenue $44.4M–$119.4M after Steam's cut $80.7M–$183.6M before the cut	$29.99	217k reviews Very Positive	FPSAction
Mortal Kombat 11 2019	Est. copies ≈ 3.3M–5.4M SteamSpy 2M–5M	Est. revenue $45.9M–$123.5M after Steam's cut $83.5M–$190.0M before the cut	$49.99	116k reviews Very Positive	FightingGore