How much revenue did Ultimate General: Civil War make?

$2.4M–$6.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ultimate General: Civil War sell?

Q: How many copies did Ultimate General: Civil War sell?

295k to 480k copies, based on its 9k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 295k–480k; $2.4M–$6.5M after Steam's cut $4.4M–$10.1M before the cut; from 9k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Ultimate General: Civil War out and predicted the genre from its 8 similar games. Every figure here, including Ultimate General: Civil War's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 614k–1.4M

best case 1.3M (Company of Heroes 3)

Games like Ultimate General: Civil War

The middle of these games

≈ 614k–1.4M copies

≈ $3.6M–$12.1M after Steam's cut

from ~18k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Your picks lean toward this genre's biggest survivors; the typical figure reads from its ordinary successes.

Best case: Company of Heroes 3 at ≈ 992k–1.6M copies, ≈ $16.4M–$44.0M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 6k reviews in their first month; the spread ran 55 to 13k.

The genre you'd be entering

Your set: Your set clusters on RTS (5 of 8) and Tactical (4 of 8).
The winners: Winners here lead with Wargame + RTS, priced around $47. The breakout hits carry War + Free to Play + Action; a typical game here doesn't.
The era: The games you compared span 2012 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Company of Heroes 3 2023	Est. copies ≈ 992k–1.6M 2.2x vs typical SteamSpy 1M–2M	Est. revenue $16.4M–$44.0M after Steam's cut $29.8M–$67.7M before the cut	$59.99	40k reviews Mixed	SingleplayerStrategy
Bad North: Jotunn Edition 2018	Est. copies ≈ 431k–700k SteamSpy 500k–1M	Est. revenue $1.8M–$4.8M after Steam's cut $3.2M–$7.3M before the cut	$14.99	14k reviews Very Positive	WargameVikings
Call to Arms - Gates of Hell: Ostfront 2021	Est. copies ≈ 839k–1.4M 1.9x vs typical SteamSpy 1M–2M	Est. revenue $8.1M–$21.7M after Steam's cut $14.7M–$33.4M before the cut	$34.99	34k reviews Very Positive	World War IIHistorical
Mechabellum 2024	Est. copies ≈ 480k–780k SteamSpy 1M–2M	Est. revenue $2.0M–$5.3M after Steam's cut $3.6M–$8.2M before the cut	$14.99	19k reviews Very Positive	StrategyMechs
Sins of a Solar Empire®: Rebellion 2012	Est. copies ≈ 1.0M–1.7M SteamSpy 2M–5M	Est. revenue $5.7M–$15.3M after Steam's cut $10.3M–$23.5M before the cut	$19.99	16k reviews Very Positive	ManagementDiplomacy
POLYGON 2020	Est. copies ≈ 917k–1.5M 2.1x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	37k reviews Mostly Positive	Free to PlayFPS
Wargame: Red Dragon 2014	Est. copies ≈ 1.1M–1.8M SteamSpy 1M–2M	Est. revenue $9.1M–$24.5M after Steam's cut $16.6M–$37.7M before the cut	$29.99	20k reviews Very Positive	StrategyRTS
Conqueror's Blade 2019	Est. copies ≈ 859k–1.4M 1.7x vs typical SteamSpy 2M–5M	Est. revenue Free	Free	30k reviews Mostly Positive	MedievalTactical