How much revenue did The Hex make?

$463k–$1.2M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did The Hex sell?

Q: How many copies did The Hex sell?

168k to 274k copies, based on its 6k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 168k–274k; $463k–$1.2M after Steam's cut $841k–$1.9M before the cut; from 6k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left The Hex out and predicted the genre from its 5 similar games. Every figure here, including The Hex's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2.1M–3.6M

best case 4.9M (Alan Wake)

Games like The Hex

The middle of these games

≈ 2.1M–3.6M copies

≈ $18.8M–$23.8M after Steam's cut

from ~56k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 5 of your similar games are hits.

Best case: Alan Wake at ≈ 3.7M–6.1M copies, ≈ $15.4M–$41.4M after Steam's cut.

The genre you'd be entering

Your set: Your set clusters on Story Rich (4 of 5) and Choices Matter (2 of 5).
The winners: Winners here lead with Horror + Third Person, priced around $15.
The era: The games you compared span 2012 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Life is Strange: Before the Storm 2017	Est. copies ≈ 1.3M–2.1M too small to compare SteamSpy 2M–5M	Est. revenue $6.1M–$16.4M after Steam's cut $11.1M–$25.2M before the cut	$16.99	38k reviews Very Positive	Story RichChoices Matter
Life is Strange 2 2018	Est. copies ≈ 1.2M–2.0M too small to compare SteamSpy 10M–20M	Est. revenue Free	Free	41k reviews Very Positive	Choices MatterStory Rich
What Remains of Edith Finch 2017	Est. copies ≈ 1.8M–2.9M SteamSpy 500k–1M	Est. revenue $10.0M–$26.8M after Steam's cut $18.1M–$41.2M before the cut	$19.99	53k reviews Overwhelmingly Positive	Story RichAtmospheric
DREDGE 2023	Est. copies ≈ 1.4M–2.3M SteamSpy 1M–2M	Est. revenue $10.4M–$28.0M after Steam's cut $18.9M–$43.0M before the cut	$26.99	56k reviews Overwhelmingly Positive	ExplorationFishing
Alan Wake 2012	Est. copies ≈ 3.7M–6.1M SteamSpy 2M–5M	Est. revenue $15.4M–$41.4M after Steam's cut $28.0M–$63.7M before the cut	$14.99	59k reviews Very Positive	ActionHorror