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How big is Zombie Defense?

Estimated owners
≈ 90k–147k
from 2k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Zombie Defense out and predicted the genre from its 8 similar games. Every figure here, including Zombie Defense's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 74k–156k
best case 13.0M (7 Days to Die)
Games like Zombie Defense

The middle of these games

≈ 74k–156k copies

≈ $253k–$300k after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: 7 Days to Die at ≈ 9.9M–16.1M copies, ≈ $122.7M–$330.0M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 1k reviews in their first month; the spread ran 320 to 327k.
The genre you'd be entering
Your set
Your set clusters on Zombies (8 of 8) and Survival (5 of 8).
The winners
Winners here lead with Zombies, priced around $30.
The era
The games you compared span 2009 to 2024, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Ultimate Zombie Defense
2020
Est. copies
≈ 119k–193k
2.1x vs typical
SteamSpy 200k–500k
Est. revenue
$163k–$438k after Steam's cut $296k–$673k before the cut
$4.99
5k reviews
Very Positive
ActionCasual
They Are Billions
2019
Est. copies
≈ 1.5M–2.4M
23x vs typical
SteamSpy 2M–5M
Est. revenue
$12.2M–$32.8M after Steam's cut $22.2M–$50.5M before the cut
$29.99
51k reviews
Very Positive
Base-BuildingColony Sim
Dread Dawn
2024
Est. copies
≈ 56k–91k
SteamSpy 50k–100k
Est. revenue
$309k–$829k after Steam's cut $561k–$1.3M before the cut
$19.99
2k reviews
Mostly Positive
ZombiesSurvival
Yet Another Zombie Defense HD
2017
Est. copies
≈ 125k–203k
1.6x vs typical
SteamSpy 200k–500k
Est. revenue
$137k–$369k after Steam's cut $250k–$568k before the cut
$3.99
4k reviews
Very Positive
ZombiesTop-Down Shooter
Deadly 30
2014
Est. copies
≈ 105k–171k
SteamSpy 100k–200k
Est. revenue
$144k–$388k after Steam's cut $262k–$596k before the cut
$4.99
2k reviews
Mostly Positive
ActionIndie
Plants vs. Zombies GOTY Edition
2009
Est. copies
≈ 9.8M–16.0M
69x vs typical
SteamSpy 2M–5M
Est. revenue
$13.5M–$36.2M after Steam's cut $24.5M–$55.8M before the cut
$4.99
155k reviews
Overwhelmingly Positive
Tower DefenseZombies
Grim Nights
2018
Est. copies
≈ 47k–77k
SteamSpy 100k–200k
Est. revenue
$39k–$104k after Steam's cut $70k–$160k before the cut
$2.99
2k reviews
Very Positive
StrategyTower Defense
7 Days to Die
2024
Est. copies
≈ 9.9M–16.1M
177x vs typical
SteamSpy 10M–20M
Est. revenue
$122.7M–$330.0M after Steam's cut $223.1M–$507.7M before the cut
$44.99
400k reviews
Very Positive
SurvivalZombies

Sizing up your own game? See what its genre can realistically do before you build it.