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How many copies did Sally Face - Episode One sell?

Estimated copies sold
≈ 1.2M–1.9M
$959k–$2.6M after Steam's cut $1.7M–$4.0M before the cut
from 28k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Sally Face - Episode One out and predicted the genre from its 8 similar games. Every figure here, including Sally Face - Episode One's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 4.4M–13.1M
best case 40.4M (Wallpaper Engine)
Games like Sally Face - Episode One

The middle of these games

≈ 4.4M–13.1M copies

≈ $21.3M–$61.5M after Steam's cut

from ~131k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Anime (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut.

The genre you'd be entering
Your set
Your set clusters on Anime (3 of 8) and Mature (3 of 8).
The winners
Winners here lead with Mature + Utilities, priced around $5.
The era
None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Wallpaper Engine
2018
Est. copies
≈ 30.8M–50.0M
7.7x vs typical
SteamSpy 20M–50M
Est. revenue
$42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities
Doki Doki Literature Club!
2017
Est. copies
≈ 7.8M–12.7M
1.7x vs typical
SteamSpy 5M–10M
Est. revenue
Free
Free
227k reviews
Overwhelmingly Positive
Outer Wilds
2020
Est. copies
≈ 2.6M–4.3M
SteamSpy 1M–2M
Est. revenue
$18.2M–$48.9M after Steam's cut $33.1M–$75.3M before the cut
$24.99
107k reviews
Overwhelmingly Positive
ExplorationSpace
Undertale
2015
Est. copies
≈ 16.5M–26.8M
2.6x vs typical
SteamSpy 5M–10M
Est. revenue
$45.3M–$121.9M after Steam's cut $82.4M–$187.6M before the cut
$9.99
338k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
Little Nightmares
2017
Est. copies
≈ 4.0M–6.5M
SteamSpy 5M–10M
Est. revenue
$22.0M–$59.2M after Steam's cut $40.1M–$91.1M before the cut
$19.99
117k reviews
Very Positive
HorrorAtmospheric
Soundpad
2017
Est. copies
≈ 3.6M–5.8M
SteamSpy 2M–5M
Est. revenue
$4.9M–$13.2M after Steam's cut $8.9M–$20.3M before the cut
$4.99
104k reviews
Overwhelmingly Positive
UtilitiesAudio Production
Celeste
2018
Est. copies
≈ 4.4M–7.2M
SteamSpy 2M–5M
Est. revenue
$24.5M–$65.8M after Steam's cut $44.5M–$101.2M before the cut
$19.99
146k reviews
Overwhelmingly Positive
Mirror
2018
Est. copies
≈ 2.6M–4.2M
SteamSpy 2M–5M
Est. revenue
$1.4M–$3.8M after Steam's cut $2.5M–$5.8M before the cut
$1.99
84k reviews
Overwhelmingly Positive
Sexual ContentNudity

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