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How big is What Never Was?

Estimated owners
≈ 147k–239k
from 5k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left What Never Was out and predicted the genre from its 8 similar games. Every figure here, including What Never Was's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 402k–866k
best case 1.4M (Return of the Obra Dinn)
Games like What Never Was

The middle of these games

≈ 402k–866k copies

≈ $3.9M–$12.6M after Steam's cut

from ~20k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Return of the Obra Dinn at ≈ 1.1M–1.7M copies, ≈ $5.9M–$15.7M after Steam's cut.

What it took to get here
About half the games that made it here had over 6k reviews in their first month; the spread ran 2k to 9k.
The genre you'd be entering
Your set
Your set clusters on Puzzle (8 of 8) and Story Rich (8 of 8).
The winners
Winners here lead with Detective + Mystery, priced around $20.
The era
The games you compared span 2014 to 2025, and 3 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

The Talos Principle
2014
Est. copies
≈ 1.8M–3.0M
1.6x vs typical
SteamSpy 1M–2M
Est. revenue
$15.3M–$41.0M after Steam's cut $27.7M–$63.1M before the cut
$29.99
33k reviews
Overwhelmingly Positive
PuzzlePhilosophical
The Talos Principle 2
2023
Est. copies
≈ 331k–538k
SteamSpy 200k–500k
Est. revenue
$2.7M–$7.3M after Steam's cut $5.0M–$11.3M before the cut
$29.99
13k reviews
Very Positive
Amanda the Adventurer
2023
Est. copies
≈ 180k–292k
SteamSpy 200k–500k
Est. revenue
$445k–$1.2M after Steam's cut $809k–$1.8M before the cut
$8.99
7k reviews
Very Positive
HorrorFirst-Person
Murders on the Yangtze River
2024
Est. copies
≈ 525k–853k
SteamSpy 200k–500k
Est. revenue
$2.2M–$5.8M after Steam's cut $3.9M–$8.9M before the cut
$14.99
21k reviews
Overwhelmingly Positive
DetectiveAdventure
Return of the Obra Dinn
2018
Est. copies
≈ 1.1M–1.7M
1.7x vs typical
SteamSpy 500k–1M
Est. revenue
$5.9M–$15.7M after Steam's cut $10.6M–$24.2M before the cut
$19.99
35k reviews
Overwhelmingly Positive
DetectiveMystery
Indiana Jones and the Great Circle
2024
Est. copies
≈ 506k–823k
SteamSpy 200k–500k
Est. revenue
$9.7M–$26.2M after Steam's cut $17.7M–$40.3M before the cut
$69.99
20k reviews
Very Positive
Action-AdventureFirst-Person
Blue Prince
2025
Est. copies
≈ 492k–800k
SteamSpy 200k–500k
Est. revenue
$4.1M–$10.9M after Steam's cut $7.4M–$16.8M before the cut
$29.99
20k reviews
Very Positive
PuzzleExploration
Amnesia: Rebirth
2020
Est. copies
≈ 231k–376k
SteamSpy 1M–2M
Est. revenue
$1.9M–$5.1M after Steam's cut $3.5M–$7.9M before the cut
$29.99
9k reviews
Mostly Positive
Action-AdventureFirst-Person

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