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wishvane

How many copies did Pawn of the Dead sell?

Estimated copies sold
≈ 1k–2k
$3k–$7k after Steam's cut $5k–$11k before the cut
from 55 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Pawn of the Dead out and predicted the genre from its 8 similar games. Every figure here, including Pawn of the Dead's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2k–3k
best case 78k (Scarlet Tower)
Games like Pawn of the Dead

The middle of these games

≈ 2k–3k copies

≈ $3k–$12k after Steam's cut

from ~67 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

No genre covers most of your similar games. The closest is Horror (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Scarlet Tower at ≈ 59k–96k copies, ≈ $81k–$218k after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 30 reviews in their first month; the spread ran 10 to 2k.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Horror (3 of 8) and Action-Adventure (2 of 8).
The winners
Winners here lead with Horror + Survival Horror, priced around $3. The breakout hits carry Casual + Indie + First-Person; a typical game here doesn't.
The era
Only 3 of your 8 similar games shipped in the last two years. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Sizing up your own game? See what its genre can realistically do before you build it.