How much revenue did King of Retail make?

$630k–$1.7M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did King of Retail sell?

Q: How many copies did King of Retail sell?

88k to 143k copies, based on its 4k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 88k–143k; $630k–$1.7M after Steam's cut $1.1M–$2.6M before the cut; from 4k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left King of Retail out and predicted the genre from its 8 similar games. Every figure here, including King of Retail's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.9M–3.8M

best case 78.0M (Euro Truck Simulator 2)

Games like King of Retail

The middle of these games

≈ 1.9M–3.8M copies

≈ $16.8M–$37.6M after Steam's cut

from ~84k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Euro Truck Simulator 2 at ≈ 59.4M–96.6M copies, ≈ $326.7M–$878.4M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 18k reviews in their first month; the spread ran 13k to 69k.

The genre you'd be entering

Your set: Your set clusters on Simulation (8 of 8) and Immersive Sim (4 of 8).
The winners: Winners here lead with Driving + Transportation, priced around $20. The breakout hits carry Driving + Transportation + Open World; a typical game here doesn't.
The era: 4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Supermarket Simulator 2025	Est. copies ≈ 2.1M–3.4M SteamSpy 2M–5M	Est. revenue $11.4M–$30.7M after Steam's cut $20.8M–$47.3M before the cut	$19.99	84k reviews Very Positive	Simulation Management
American Truck Simulator 2016	Est. copies ≈ 8.1M–13.2M 2.3x vs typical SteamSpy 2M–5M	Est. revenue $44.7M–$120.0M after Steam's cut $81.2M–$184.7M before the cut	$19.99	195k reviews Overwhelmingly Positive	Automobile SimDriving
Farming Simulator 25 2024	Est. copies ≈ 1.4M–2.3M SteamSpy 1M–2M	Est. revenue $11.7M–$31.5M after Steam's cut $21.3M–$48.5M before the cut	$29.99	57k reviews Very Positive	Simulation Farming Sim
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Supermarket Together 2024	Est. copies ≈ 2.4M–4.0M SteamSpy 2M–5M	Est. revenue Free	Free	98k reviews Very Positive	SimulationOnline Co-Op
TCG Card Shop Simulator 2024	Est. copies ≈ 1.2M–2.0M SteamSpy 2M–5M	Est. revenue $6.7M–$18.1M after Steam's cut $12.2M–$27.8M before the cut	$19.99	49k reviews Overwhelmingly Positive	Simulation Management
PC Building Simulator 2019	Est. copies ≈ 1.5M–2.5M SteamSpy 1M–2M	Est. revenue $8.4M–$22.5M after Steam's cut $15.2M–$34.5M before the cut	$19.99	53k reviews Very Positive	SimulationEducation
Euro Truck Simulator 2 2012	Est. copies ≈ 59.4M–96.6M 11x vs typical SteamSpy 10M–20M	Est. revenue $326.7M–$878.4M after Steam's cut $594.0M–$1351.4M before the cut	$19.99	940k reviews Overwhelmingly Positive	DrivingTransportation