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How many copies did Bad Business sell?

Estimated copies sold
≈ 720–1k
$196–$527 after Steam's cut $356–$811 before the cut
from 25 reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Bad Business out and predicted the genre from its 8 similar games. Every figure here, including Bad Business's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 27k–135k
best case 658k (12 is Better Than 6)
Games like Bad Business

The middle of these games

≈ 27k–135k copies

≈ $161k–$784k after Steam's cut

from ~3k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

5 of your 8 similar games are hits.

Best case: 12 is Better Than 6 at ≈ 501k–814k copies, ≈ $1.4M–$3.7M after Steam's cut.

What it took to get here
About half the games that made it here had over 293 reviews in their first month; the spread ran 62 to 2k.
The genre you'd be entering
Your set
Your set clusters on Violent (7 of 8) and Top-Down Shooter (6 of 8).
The winners
Winners here lead with Shooter + Western, priced around $10.
The era
The games you compared span 2015 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

12 is Better Than 6
2015
Est. copies
≈ 501k–814k
3.9x vs typical
SteamSpy 1M–2M
Est. revenue
$1.4M–$3.7M after Steam's cut $2.5M–$5.7M before the cut
$9.99
10k reviews
Very Positive
ActionShooter
APE OUT
2019
Est. copies
≈ 118k–192k
1.5x vs typical
SteamSpy 200k–500k
Est. revenue
$488k–$1.3M after Steam's cut $888k–$2.0M before the cut
$14.99
4k reviews
Very Positive
ViolentIndie
OTXO
2023
Est. copies
≈ 98k–159k
SteamSpy 200k–500k
Est. revenue
$404k–$1.1M after Steam's cut $735k–$1.7M before the cut
$14.99
4k reviews
Very Positive
Action RoguelikeTop-Down Shooter
GARAGE: Bad Trip
2018
Est. copies
≈ 25k–40k
SteamSpy 50k–100k
Est. revenue
$103k–$276k after Steam's cut $186k–$424k before the cut
$14.99
818 reviews
Mixed
GoreAction
Mr. Fast
2020
Est. copies
≈ 5k–7k
SteamSpy under 20k
Est. revenue
$6k–$17k after Steam's cut $11k–$26k before the cut
$4.99
185 reviews
Very Positive
Bullet TimeTwin Stick Shooter
The Hong Kong Massacre
2019
Est. copies
≈ 58k–95k
SteamSpy 100k–200k
Est. revenue
$321k–$863k after Steam's cut $584k–$1.3M before the cut
$19.99
2k reviews
Mostly Positive
ActionBullet Time
Bloodroots
2021
Est. copies
≈ 8k–12k
SteamSpy 20k–50k
Est. revenue
$42k–$113k after Steam's cut $76k–$173k before the cut
$19.99
307 reviews
Very Positive
ViolentDifficult
Suit for Hire
2025
Est. copies
≈ 82k–133k
SteamSpy 50k–100k
Est. revenue
$337k–$905k after Steam's cut $612k–$1.4M before the cut
$14.99
3k reviews
Very Positive
Early AccessAction

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