How much revenue did Impostor Factory make?

$875k–$2.4M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Impostor Factory sell?

Q: How many copies did Impostor Factory sell?

319k to 518k copies, based on its 13k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 319k–518k; $875k–$2.4M after Steam's cut $1.6M–$3.6M before the cut; from 13k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Impostor Factory out and predicted the genre from its 8 similar games. Every figure here, including Impostor Factory's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 572k–861k

best case 7.2M (To the Moon)

Games like Impostor Factory

The middle of these games

≈ 572k–861k copies

≈ $3.1M–$8.8M after Steam's cut

from ~18k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: To the Moon at ≈ 5.5M–8.9M copies, ≈ $15.0M–$40.3M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 1k reviews in their first month; the spread ran 165 to 4k.

The genre you'd be entering

Your set: Your set clusters on Story Rich (6 of 8) and Psychological Horror (3 of 8).
The winners: Winners here lead with Visual Novel + Psychological Horror, priced around $6. The breakout hits carry Visual Novel + Experimental + Abstract; a typical game here doesn't.
The era: The games you compared span 2012 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Grimm's Hollow 2019	Est. copies ≈ 420k–682k SteamSpy 500k–1M	Est. revenue Free	Free	15k reviews Overwhelmingly Positive	Free to PlayPixel Graphics
Milk inside a bag of milk inside a bag of milk 2020	Est. copies ≈ 850k–1.4M 1.9x vs typical SteamSpy 500k–1M	Est. revenue $348k–$936k after Steam's cut $633k–$1.4M before the cut	$1.49	34k reviews Overwhelmingly Positive	Visual Novel Psychological Horror
Children of Morta 2019	Est. copies ≈ 665k–1.1M SteamSpy 1M–2M	Est. revenue $4.0M–$10.8M after Steam's cut $7.3M–$16.6M before the cut	$21.99	23k reviews Very Positive	MultiplayerRogue-like
Finding Paradise 2017	Est. copies ≈ 699k–1.1M SteamSpy 500k–1M	Est. revenue $1.9M–$5.2M after Steam's cut $3.5M–$7.9M before the cut	$9.99	20k reviews Overwhelmingly Positive	Story RichEmotional
To the Moon 2012	Est. copies ≈ 5.5M–8.9M 4.9x vs typical SteamSpy 2M–5M	Est. revenue $15.0M–$40.3M after Steam's cut $27.3M–$62.0M before the cut	$9.99	86k reviews Overwhelmingly Positive	Story RichGreat Soundtrack
Outcore: Desktop Adventure 2022	Est. copies ≈ 453k–736k SteamSpy 500k–1M	Est. revenue Free	Free	18k reviews Overwhelmingly Positive	AdventurePsychological Horror
DISTRAINT: Deluxe Edition 2015	Est. copies ≈ 629k–1.0M SteamSpy 2M–5M	Est. revenue $864k–$2.3M after Steam's cut $1.6M–$3.6M before the cut	$4.99	13k reviews Very Positive	IndiePsychological Horror
OCTOPATH TRAVELER II 2023	Est. copies ≈ 430k–699k SteamSpy 200k–500k	Est. revenue $7.1M–$19.1M after Steam's cut $12.9M–$29.4M before the cut	$59.99	17k reviews Very Positive	RPGTurn-Based