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How many copies did Happy Day sell?

Estimated copies sold
≈ 521–846
$285–$766 after Steam's cut $518–$1k before the cut
from 21 reviews (Mostly Negative)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Happy Day out and predicted the genre from its 8 similar games. Every figure here, including Happy Day's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 12k–27k
best case 265k (Digseum)
Games like Happy Day

The middle of these games

≈ 12k–27k copies

≈ $23k–$89k after Steam's cut

from ~409 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

Best case: Digseum at ≈ 202k–327k copies, ≈ $166k–$446k after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 284 reviews in their first month; the spread ran 39 to 2k.
The genre you'd be entering
Your set
Your set clusters on Idler (7 of 8) and Simulation (5 of 8).
The winners
Winners here lead with Clicker + Idler, priced around $3. The breakout hits carry Minimalist + Pixel Graphics + Relaxing; a typical game here doesn't.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Digseum
2024
Est. copies
≈ 202k–327k
20x vs typical
SteamSpy 200k–500k
Est. revenue
$166k–$446k after Steam's cut $301k–$685k before the cut
$2.99
8k reviews
Overwhelmingly Positive
CasualClicker
懒人修仙传2
2022
Est. copies
≈ 22k–36k
2.2x vs typical
SteamSpy 100k–200k
Est. revenue
$48k–$130k after Steam's cut $88k–$201k before the cut
$7.99
890 reviews
Mostly Positive
IdlerExploration
Coin Push RPG
2025
Est. copies
≈ 19k–31k
1.9x vs typical
SteamSpy 50k–100k
Est. revenue
$52k–$139k after Steam's cut $94k–$214k before the cut
$9.99
760 reviews
Mostly Positive
IdlerRPG
Wild West Saga: Idle Tycoon Clicker
2018
Est. copies
≈ 24k–39k
1.9x vs typical
SteamSpy 100k–200k
Est. revenue
Free
Free
787 reviews
Mixed
ClickerIdler
Evospace
2019
Est. copies
≈ 11k–18k
SteamSpy under 20k
Est. revenue
$47k–$125k after Steam's cut $85k–$193k before the cut
$14.99
392 reviews
Very Positive
Early AccessSimulation
Laptop Tycoon
2021
Est. copies
≈ 10k–16k
SteamSpy 20k–50k
Est. revenue
$22k–$60k after Steam's cut $41k–$92k before the cut
$7.99
409 reviews
Mostly Positive
SimulationStrategy
Desktop Kitten Girl
2025
Est. copies
≈ 8k–13k
SteamSpy under 20k
Est. revenue
$9k–$24k after Steam's cut $16k–$37k before the cut
$3.99
329 reviews
Very Positive
IdlerCasual
Universe Horizon
2025
Est. copies
≈ 6k–9k
SteamSpy under 20k
Est. revenue
$5k–$13k after Steam's cut $9k–$20k before the cut
$2.99
235 reviews
Very Positive
IdlerClicker

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