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How many copies did Gorilla Tag sell?

Estimated copies sold
≈ 2.1M–3.4M
$11.7M–$31.4M after Steam's cut $21.2M–$48.2M before the cut
from 86k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Gorilla Tag out and predicted the genre from its 8 similar games. Every figure here, including Gorilla Tag's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 4.9M–14.7M
best case 27.3M (Phasmophobia)
Games like Gorilla Tag

The middle of these games

≈ 4.9M–14.7M copies

≈ $31.7M–$143.9M after Steam's cut

from ~158k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Phasmophobia at ≈ 20.8M–33.8M copies, ≈ $114.2M–$307.1M after Steam's cut.

What it took to get here
About half the games that made it here had over 42k reviews in their first month; the spread ran 40k to 114k.
The genre you'd be entering
Your set
Your set clusters on First-Person (5 of 8) and Horror (4 of 8).
The winners
Winners here lead with Horror + Psychological Horror, priced around $20.
The era
The games you compared span 2016 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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