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How many copies did Variables 2 sell?

Estimated copies sold
≈ 11k–18k
$47k–$126k after Steam's cut $85k–$194k before the cut
from 458 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Variables 2 out and predicted the genre from its 8 similar games. Every figure here, including Variables 2's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 749–7k
best case 39k (变量 Variables)
Games like Variables 2

The middle of these games

≈ 749–7k copies

≈ $704–$23k after Steam's cut

from ~68 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

1 of your 8 similar games is a hit.

Best case: 变量 Variables at ≈ 29k–48k copies, ≈ $89k–$239k after Steam's cut.

What it took to get here
The games that made it here had under 275 reviews in their first month.
Under about 100 in month one, almost nothing recovers.
The genre you'd be entering
Your set
Your set clusters on Tower Defense (8 of 8) and Rogue-lite (6 of 8).
The winners
Winners here lead with Tower Defense + Voxel, priced around $11.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

wonShot
2020
Est. copies
≈ 719–1k
SteamSpy 20k–50k
Est. revenue
$196–$527 after Steam's cut $356–$810 before the cut
$0.99
29 reviews
Positive
Shoot 'Em UpTop-Down Shooter
The Monarch
2024
Est. copies
≈ 3k–4k
1.5x vs typical
SteamSpy 20k–50k
Est. revenue
$4k–$10k after Steam's cut $6k–$15k before the cut
$4.99
104 reviews
Mostly Positive
Crystal Guardians TD
2024
Est. copies
≈ 3k–5k
1.7x vs typical
SteamSpy under 20k
Est. revenue
$11k–$30k after Steam's cut $20k–$46k before the cut
$13.99
116 reviews
Very Positive
Stop the Blight
2025
Est. copies
≈ 124–202
SteamSpy under 20k
Est. revenue
$443–$1k after Steam's cut $805–$2k before the cut
$12.99
5 reviews
5 user reviews
StrategyTower Defense
Tower of Grimoiria
2024
Est. copies
≈ 99–161
SteamSpy under 20k
Est. revenue
$136–$365 after Steam's cut $247–$562 before the cut
$4.99
4 reviews
4 user reviews
Early AccessTower Defense
One Shell Straight to Hell
2021
Est. copies
≈ 794–1k
SteamSpy under 20k
Est. revenue
$4k–$12k after Steam's cut $8k–$18k before the cut
$19.99
32 reviews
Mixed
Action RoguelikeTwin Stick Shooter
变量 Variables
2019
Est. copies
≈ 29k–48k
15x vs typical
SteamSpy 100k–200k
Est. revenue
$89k–$239k after Steam's cut $162k–$368k before the cut
$10.99
1k reviews
Very Positive
Refactor
2022
Est. copies
≈ 12k–19k
6.9x vs typical
SteamSpy 200k–500k
Est. revenue
$16k–$43k after Steam's cut $29k–$66k before the cut
$4.99
469 reviews
Very Positive

Sizing up your own game? See what its genre can realistically do before you build it.