How much revenue did They Always Run make?

$66k–$178k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did They Always Run sell?

Q: How many copies did They Always Run sell?

24k to 39k copies, based on its 971 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 24k–39k; $66k–$178k after Steam's cut $120k–$274k before the cut; from 971 reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left They Always Run out and predicted the genre from its 8 similar games. Every figure here, including They Always Run's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 21.1M–37.9M

best case 37.7M (HELLDIVERS™ 2)

Games like They Always Run

The middle of these games

≈ 21.1M–37.9M copies

≈ $144.6M–$568.2M after Steam's cut

from ~586k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Co-op (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: HELLDIVERS™ 2 at ≈ 28.7M–46.7M copies, ≈ $315.9M–$849.4M after Steam's cut.

What it took to get here

About half the games that made it here had over 146k reviews in their first month; the spread ran 35k to 326k.

The genre you'd be entering

Your set: Your set clusters on Co-op (4 of 8) and Exploration (3 of 8).
The winners: Winners here lead with Third-Person Shooter + Shooter, priced around $40.
The era: The games you compared span 2011 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Deep Rock Galactic 2020	Est. copies ≈ 9.4M–15.3M SteamSpy 5M–10M	Est. revenue $77.6M–$208.6M after Steam's cut $141.1M–$321.0M before the cut	$29.99	379k reviews Overwhelmingly Positive	DwarfCo-op
Destiny 2 2019	Est. copies ≈ 19.0M–30.9M SteamSpy 20M–50M	Est. revenue Free	Free	661k reviews Mostly Positive	Free to PlayOpen World
HELLDIVERS™ 2 2024	Est. copies ≈ 28.7M–46.7M 2.0x vs typical SteamSpy 20M–50M	Est. revenue $315.9M–$849.4M after Steam's cut $574.4M–$1306.8M before the cut	$39.99	1.2M reviews Mostly Positive	Online Co-OpPvE
Portal 2 2011	Est. copies ≈ 29.4M–47.8M SteamSpy 5M–10M	Est. revenue $80.8M–$217.4M after Steam's cut $147.0M–$334.4M before the cut	$9.99	466k reviews Overwhelmingly Positive	Platformer Puzzle
Warframe 2013	Est. copies ≈ 42.7M–69.4M SteamSpy 20M–50M	Est. revenue Free	Free	676k reviews Very Positive	Free to PlayAction RPG
Cyberpunk 2077 2020	Est. copies ≈ 24.2M–39.3M 1.7x vs typical SteamSpy 20M–50M	Est. revenue $399.0M–$1072.8M after Steam's cut $725.5M–$1650.4M before the cut	$59.99	975k reviews Very Positive	CyberpunkOpen World
No Man's Sky 2016	Est. copies ≈ 17.2M–28.0M SteamSpy 5M–10M	Est. revenue $284.5M–$764.9M after Steam's cut $517.2M–$1176.7M before the cut	$59.99	415k reviews Very Positive	Open WorldOpen World Survival Craft
Lethal Company 2023	Est. copies ≈ 12.7M–20.6M SteamSpy 10M–20M	Est. revenue $34.8M–$93.5M after Steam's cut $63.2M–$143.9M before the cut	$9.99	511k reviews Overwhelmingly Positive	Online Co-OpHorror