How many copies did Poppy Playtime sell?

3.5M to 5.7M copies, based on its 142k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did Poppy Playtime make?

Poppy Playtime is free to play, so there is no copy-sales revenue to estimate.

How big is Poppy Playtime?

Estimated owners: ≈ 3.5M–5.7M; from 142k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Poppy Playtime out and predicted the genre from its 8 similar games. Every figure here, including Poppy Playtime's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 15.6M–29.2M

best case 40.4M (Wallpaper Engine)

Games like Poppy Playtime

The middle of these games

≈ 15.6M–29.2M copies

≈ $79.7M–$154.0M after Steam's cut

from ~387k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Sandbox (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 30.8M–50.0M copies, ≈ $42.2M–$113.5M after Steam's cut.

The genre you'd be entering

Your set: Your set clusters on Sandbox (3 of 8) and Co-op (2 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5.
The era: The games you compared span 2013 to 2019, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 36 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Geometry Dash 2014	Est. copies ≈ 35.7M–58.0M 1.6x vs typical SteamSpy 5M–10M	Est. revenue $49.0M–$131.7M after Steam's cut $89.1M–$202.7M before the cut	$4.99	638k reviews Very Positive	DifficultMusic
Bloons TD 6 2018	Est. copies ≈ 12.0M–19.5M SteamSpy 2M–5M	Est. revenue $46.1M–$124.0M after Steam's cut $83.8M–$190.7M before the cut	$13.99	394k reviews Overwhelmingly Positive	Tower DefenseStrategy
Unturned 2017	Est. copies ≈ 19.4M–31.6M SteamSpy 50M–100M	Est. revenue Free	Free	565k reviews Very Positive	Free to PlaySurvival
Wallpaper Engine 2018	Est. copies ≈ 30.8M–50.0M 2.6x vs typical SteamSpy 20M–50M	Est. revenue $42.2M–$113.5M after Steam's cut $76.8M–$174.6M before the cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Path of Exile 2013	Est. copies ≈ 15.8M–25.6M SteamSpy 20M–50M	Est. revenue Free	Free	250k reviews Very Positive	Free to PlayDark Fantasy
Subnautica 2018	Est. copies ≈ 11.5M–18.7M SteamSpy 5M–10M	Est. revenue $95.0M–$255.4M after Steam's cut $172.7M–$393.0M before the cut	$29.99	379k reviews Overwhelmingly Positive	Open World Survival CraftSurvival
People Playground 2019	Est. copies ≈ 9.1M–14.9M SteamSpy 5M–10M	Est. revenue $25.1M–$67.5M after Steam's cut $45.7M–$103.9M before the cut	$9.99	317k reviews Overwhelmingly Positive	SandboxGore
Cities: Skylines 2015	Est. copies ≈ 14.2M–23.1M SteamSpy 10M–20M	Est. revenue $117.4M–$315.8M after Steam's cut $213.5M–$485.8M before the cut	$29.99	292k reviews Very Positive	City Builder Simulation