How much revenue did LUL inc. make?

$4k–$10k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did LUL inc. sell?

Q: How many copies did LUL inc. sell?

3k to 4k copies, based on its 107 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 3k–4k; $4k–$10k after Steam's cut $7k–$15k before the cut; from 107 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left LUL inc. out and predicted the genre from its 8 similar games. Every figure here, including LUL inc.'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.9M–3.3M

best case 5.2M (Goat Simulator)

Games like LUL inc.

The middle of these games

≈ 1.9M–3.3M copies

≈ $14.4M–$21.4M after Steam's cut

from ~38k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: Goat Simulator at ≈ 3.9M–6.4M copies, ≈ $10.8M–$29.1M after Steam's cut.

What it took to get here

About half the games that made it here had over 53 reviews in their first month; the spread ran 32 to 730.

Under about 100 in month one, almost nothing recovers.

The genre you'd be entering

Your set: Your set clusters on Hand-drawn (6 of 8) and Fighting (3 of 8).
The winners: Winners here lead with Simulation + Comedy, priced around $10.
The era: The games you compared span 2013 to 2025, and 2 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Street Fighter V 2016	Est. copies ≈ 1.8M–3.0M SteamSpy 2M–5M	Est. revenue $10.1M–$27.2M after Steam's cut $18.4M–$41.8M before the cut	$19.99	44k reviews Mixed	FightingAction
Teenage Blob 2020	Est. copies ≈ 5k–7k too small to compare SteamSpy under 20k	Est. revenue $10k–$27k after Steam's cut $18k–$41k before the cut	$7.99	182 reviews Very Positive	MusicCute
Goat Simulator 2014	Est. copies ≈ 3.9M–6.4M 1.8x vs typical SteamSpy 2M–5M	Est. revenue $10.8M–$29.1M after Steam's cut $19.6M–$44.7M before the cut	$9.99	70k reviews Very Positive	SimulationFunny
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Skullgirls 2nd Encore 2013	Est. copies ≈ 2.0M–3.3M SteamSpy 2M–5M	Est. revenue $14.0M–$37.7M after Steam's cut $25.5M–$58.0M before the cut	$24.99	32k reviews Very Positive	Fighting2D Fighter
9 Lives to Defend 2025	Est. copies ≈ 2k–3k too small to compare SteamSpy under 20k	Est. revenue $2k–$6k after Steam's cut $4k–$9k before the cut	$3.99	80 reviews Very Positive	Bullet HellCats
Buissons 2021	Est. copies ≈ 3k–6k too small to compare SteamSpy under 20k	Est. revenue $8k–$23k after Steam's cut $15k–$35k before the cut	$8.99	137 reviews Very Positive	FightingPvP