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How many copies did Ib sell?

Estimated copies sold
≈ 131k–213k
$469k–$1.3M after Steam's cut $852k–$1.9M before the cut
from 5k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Ib out and predicted the genre from its 8 similar games. Every figure here, including Ib's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2.9M–6.7M
best case 21.7M (Undertale)
Games like Ib

The middle of these games

≈ 2.9M–6.7M copies

≈ $16.6M–$25.7M after Steam's cut

from ~80k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Undertale at ≈ 16.5M–26.8M copies, ≈ $45.3M–$121.9M after Steam's cut. A breakout hit, far above a typical game.

The genre you'd be entering
Your set
Your set clusters on Story Rich (5 of 8) and Multiple Endings (3 of 8).
The winners
Winners here lead with Management + Exploration, priced around $20.
The era
The games you compared span 2012 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

DAVE THE DIVER
2023
Est. copies
≈ 4.0M–6.5M
2.0x vs typical
SteamSpy 5M–10M
Est. revenue
$22.0M–$59.2M after Steam's cut $40.0M–$91.0M before the cut
$19.99
161k reviews
Overwhelmingly Positive
Pixel GraphicsCasual
Undertale
2015
Est. copies
≈ 16.5M–26.8M
4.2x vs typical
SteamSpy 5M–10M
Est. revenue
$45.3M–$121.9M after Steam's cut $82.4M–$187.6M before the cut
$9.99
338k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
OneShot
2016
Est. copies
≈ 2.7M–4.4M
SteamSpy 1M–2M
Est. revenue
$7.4M–$19.9M after Steam's cut $13.4M–$30.6M before the cut
$9.99
65k reviews
Overwhelmingly Positive
Story RichPixel Graphics
Celeste
2018
Est. copies
≈ 4.4M–7.2M
1.8x vs typical
SteamSpy 2M–5M
Est. revenue
$24.5M–$65.8M after Steam's cut $44.5M–$101.2M before the cut
$19.99
146k reviews
Overwhelmingly Positive
Papers, Please
2013
Est. copies
≈ 5.1M–8.3M
SteamSpy 2M–5M
Est. revenue
$13.9M–$37.5M after Steam's cut $25.4M–$57.7M before the cut
$9.99
80k reviews
Overwhelmingly Positive
IndiePolitical
OMORI
2020
Est. copies
≈ 2.2M–3.6M
SteamSpy 1M–2M
Est. revenue
$12.0M–$32.4M after Steam's cut $21.9M–$49.8M before the cut
$19.99
88k reviews
Overwhelmingly Positive
Katana ZERO
2019
Est. copies
≈ 2.2M–3.6M
SteamSpy 2M–5M
Est. revenue
$9.0M–$24.2M after Steam's cut $16.4M–$37.3M before the cut
$14.99
76k reviews
Overwhelmingly Positive
Pixel GraphicsAction
To the Moon
2012
Est. copies
≈ 5.5M–8.9M
SteamSpy 2M–5M
Est. revenue
$15.0M–$40.3M after Steam's cut $27.3M–$62.0M before the cut
$9.99
86k reviews
Overwhelmingly Positive
Story RichGreat Soundtrack

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