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How many copies did Until Dawn™ sell?

Estimated copies sold
≈ 129k–210k
$2.1M–$5.7M after Steam's cut $3.9M–$8.8M before the cut
from 5k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Until Dawn™ out and predicted the genre from its 8 similar games. Every figure here, including Until Dawn™'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2.2M–3.5M
best case 7.1M (Dying Light 2 Stay Human: Reloaded Edition)
Games like Until Dawn™

The middle of these games

≈ 2.2M–3.5M copies

≈ $16.3M–$28.9M after Steam's cut

from ~65k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Dying Light 2 Stay Human: Reloaded Edition at ≈ 5.4M–8.8M copies, ≈ $89.6M–$240.8M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 2k reviews in their first month; the spread ran 332 to 72k.
The genre you'd be entering
Your set
Your set clusters on Story Rich (5 of 8) and Horror (3 of 8).
The winners
Winners here lead with Open World + Co-op, priced around $60. The breakout hits carry Open World + Co-op + Parkour; a typical game here doesn't.
The era
The games you compared span 2012 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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BioShock™ Remastered
2016
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$14.8M–$39.8M after Steam's cut $26.9M–$61.3M before the cut
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The Walking Dead
2012
Est. copies
≈ 5.1M–8.2M
SteamSpy 2M–5M
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$20.9M–$56.2M after Steam's cut $38.0M–$86.5M before the cut
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≈ 915k–1.5M
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The Walking Dead: The Telltale Definitive Series
2020
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≈ 1.2M–1.9M
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$49.99
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Dying Light 2 Stay Human: Reloaded Edition
2022
Est. copies
≈ 5.4M–8.8M
3.4x vs typical
SteamSpy 5M–10M
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$89.6M–$240.8M after Steam's cut $162.8M–$370.5M before the cut
$59.99
219k reviews
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The Walking Dead: Season Two
2013
Est. copies
≈ 2.1M–3.5M
SteamSpy 1M–2M
Est. revenue
$8.8M–$23.8M after Steam's cut $16.1M–$36.6M before the cut
$14.99
34k reviews
Overwhelmingly Positive
ZombiesAdventure

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