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How many copies did Folk Hero sell?

Estimated copies sold
≈ 5k–8k
$21k–$57k after Steam's cut $38k–$88k before the cut
from 207 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Folk Hero out and predicted the genre from its 8 similar games. Every figure here, including Folk Hero's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 325k–664k
best case 4.2M (Cult of the Lamb)
Games like Folk Hero

The middle of these games

≈ 325k–664k copies

≈ $2.1M–$5.7M after Steam's cut

from ~10k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Cult of the Lamb at ≈ 3.2M–5.2M copies, ≈ $21.9M–$58.9M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 4k reviews in their first month; the spread ran 769 to 24k.
The genre you'd be entering
Your set
Your set clusters on Action Roguelike (8 of 8) and Dungeon Crawler (7 of 8).
The winners
Winners here lead with Base-Building + Action Roguelike, priced around $25. The breakout hits carry Base-Building + Cute + Singleplayer; a typical game here doesn't.
The era
The games you compared span 2015 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Barony
2015
Est. copies
≈ 872k–1.4M
1.8x vs typical
SteamSpy 500k–1M
Est. revenue
$4.8M–$12.9M after Steam's cut $8.7M–$19.8M before the cut
$19.99
18k reviews
Very Positive
Dungeon CrawlerAction Roguelike
Curse of the Dead Gods
2021
Est. copies
≈ 228k–371k
SteamSpy 500k–1M
Est. revenue
$1.3M–$3.4M after Steam's cut $2.3M–$5.2M before the cut
$19.99
9k reviews
Very Positive
Action RoguelikeIsometric
Heroes of Hammerwatch
2018
Est. copies
≈ 289k–470k
SteamSpy 500k–1M
Est. revenue
$2.2M–$6.0M after Steam's cut $4.0M–$9.2M before the cut
$27.99
10k reviews
Very Positive
Rogue-liteAction Roguelike
Crawl
2017
Est. copies
≈ 251k–409k
SteamSpy 200k–500k
Est. revenue
$1.0M–$2.8M after Steam's cut $1.9M–$4.3M before the cut
$14.99
7k reviews
Very Positive
Pixel GraphicsLocal Multiplayer
Moonlighter
2018
Est. copies
≈ 723k–1.2M
2.4x vs typical
SteamSpy 2M–5M
Est. revenue
$4.0M–$10.7M after Steam's cut $7.2M–$16.4M before the cut
$19.99
24k reviews
Very Positive
Hack and SlashPixel Graphics
Tiny Rogues
2022
Est. copies
≈ 266k–432k
SteamSpy 500k–1M
Est. revenue
$730k–$2.0M after Steam's cut $1.3M–$3.0M before the cut
$9.99
11k reviews
Overwhelmingly Positive
Action RoguelikeBullet Hell
UnderMine
2020
Est. copies
≈ 244k–397k
SteamSpy 500k–1M
Est. revenue
$1.3M–$3.6M after Steam's cut $2.4M–$5.6M before the cut
$19.99
10k reviews
Very Positive
Action RoguelikeRogue-lite
Cult of the Lamb
2022
Est. copies
≈ 3.2M–5.2M
13x vs typical
SteamSpy 2M–5M
Est. revenue
$21.9M–$58.9M after Steam's cut $39.9M–$90.7M before the cut
$24.99
129k reviews
Overwhelmingly Positive
Base-BuildingCute

Sizing up your own game? See what its genre can realistically do before you build it.