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How many copies did They Are Coming sell?

Estimated copies sold
≈ 16k–26k
$13k–$35k after Steam's cut $23k–$53k before the cut
from 633 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left They Are Coming out and predicted the genre from its 8 similar games. Every figure here, including They Are Coming's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.1M–3.7M
best case 12.3M (Deep Rock Galactic)
Games like They Are Coming

The middle of these games

≈ 3.1M–3.7M copies

≈ $24.2M–$36.1M after Steam's cut

from ~104k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Your picks lean toward this genre's biggest survivors; the typical figure reads from its ordinary successes.

Best case: Deep Rock Galactic at ≈ 9.4M–15.3M copies, ≈ $77.6M–$208.6M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 63k reviews in their first month; the spread ran 17k to 129k.
The genre you'd be entering
Your set
Your set clusters on Rogue-like (6 of 8) and Rogue-lite (6 of 8).
The winners
Winners here lead with Third-Person Shooter + Action Roguelike, priced around $25.
The era
The games you compared span 2018 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Risk of Rain 2
2020
Est. copies
≈ 8.7M–14.2M
3.4x vs typical
SteamSpy 5M–10M
Est. revenue
$59.9M–$161.2M after Steam's cut $109.0M–$248.0M before the cut
$24.99
352k reviews
Very Positive
Third-Person ShooterAction Roguelike
Gunfire Reborn
2021
Est. copies
≈ 2.6M–4.2M
SteamSpy 2M–5M
Est. revenue
$14.1M–$38.0M after Steam's cut $25.7M–$58.4M before the cut
$19.99
104k reviews
Very Positive
Hades
2020
Est. copies
≈ 7.6M–12.4M
3.0x vs typical
SteamSpy 5M–10M
Est. revenue
$52.5M–$141.0M after Steam's cut $95.4M–$217.0M before the cut
$24.99
308k reviews
Overwhelmingly Positive
Action RoguelikeRogue-lite
Noita
2020
Est. copies
≈ 2.2M–3.6M
SteamSpy 2M–5M
Est. revenue
$12.1M–$32.5M after Steam's cut $22.0M–$50.0M before the cut
$19.99
89k reviews
Overwhelmingly Positive
PhysicsRogue-like
Hades II
2025
Est. copies
≈ 3.0M–4.9M
SteamSpy 2M–5M
Est. revenue
$25.1M–$67.4M after Steam's cut $45.6M–$103.7M before the cut
$29.99
123k reviews
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ActionRogue-like
Vampire Survivors
2022
Est. copies
≈ 6.6M–10.7M
2.6x vs typical
SteamSpy 5M–10M
Est. revenue
$9.0M–$24.2M after Steam's cut $16.4M–$37.3M before the cut
$4.99
265k reviews
Overwhelmingly Positive
Action RoguelikeBullet Hell
Dead Cells
2018
Est. copies
≈ 5.6M–9.0M
1.8x vs typical
SteamSpy 5M–10M
Est. revenue
$38.2M–$102.8M after Steam's cut $69.5M–$158.2M before the cut
$24.99
183k reviews
Overwhelmingly Positive
AdventureAction Roguelike
Deep Rock Galactic
2020
Est. copies
≈ 9.4M–15.3M
3.7x vs typical
SteamSpy 5M–10M
Est. revenue
$77.6M–$208.6M after Steam's cut $141.1M–$321.0M before the cut
$29.99
379k reviews
Overwhelmingly Positive
DwarfCo-op

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